eBay Promoted Listings: Promote Smarter, Sell More

Let’s Put Your Advertising Dollars to Work!

A practical, step-by-step guide to eBay’s advertising options so you can get more visibility, more traffic, and more sales from the inventory you already have.

Want larger orders in your ecommerce business ? Size Matters!

by | Aug 5, 2014 | eCommerce Selling Tips, Selling on eBay

I recently got a large clothing sale by one customer in my ebay store!
How?

My ebay store categories includes clothing sizes!
By sorting the clothes you sell by SIZE you are inviting browsing and shopping for your customers!

Your customers spending more time in your ebay store (or website) browsing and shopping can potentially greatly increase the order size of each sale!

Most importantly using clothes sizes in your ebay store categories(or website) shows your shoppers you care about your them!

It shows your customers you value their time and want to make their shopping experience with you a pleasant experience and that you care enough about them to set up your site in a manner that’s easy for them to navigate!

With the busy times we live in who isn’t looking to save time?!

Want larger order sizes for your clothing items?

Take the time to include sizes in your store categories.

Welcome happy and satisfied  shoppers!

 

You can get bigger orders from your ebay store customers! Want to know how?

Is it time for better prices for your ebay auctions?

by | Aug 2, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Many ebay sellers have found that Sunday nights are an excellent time to have their ebay auctions end.
This is true for profit and non-profit charitable sellers. Yet even following this method sometimes you’ll find your item will end with no bids.
You scratch your head and wonder why?
First you want to make sure you are following ebay’s best practices in writing a great title and description checking that you are not neglecting  your item specifics.
You also want to take clear and clean pictures clearly showing your item from all angles noting any defects you see.
Here is a link to ebay’s seller central with helpful tips for you to write a great listing.

ebay seller central

So you say to me ” Kathy, I’ve done all that and my listing still received no bids”.
Ok did you promote your listing with any Social Media?
What’s key with Social Media is to grab the attention of your potential customers when you first list so they can be aware of your great product AND a day or two  before your listing ends AND then again the day your item will end.
All Social Media whether it’s Facebook, Twitter, Pinterest, Google plus, Instagram, Snapchat etc.. works with a feed of some kind and you want to promote your item without spamming several times to get shoppers looking at your listing.
As you will be posting and reposting on Facebook, Twitter, Pinterest, Google Plus, Instagram etc be fun and informative to your social media followers so your posts are not just here’s my product for sale buy me, buy me!
Let’s say the  ebay auction item you are selling  is a great pair of jeans. You could  say something about how great jeans are for the weekend, how great it is to add another pair of favorite jeans to your wardrobe etc..
So in short to  sell successfully by auction on ebay it’s not enough to list your item among the thousands of products listed every minute on ebay.
If you want juicy prices for your ebay auction listings you’ll need juicy social  media posts and several scattered throughout your listing’s lifespan particularly towards the end of the auction!
Use this tip and let me know your ebay auction selling success!

Is it time for you to get better prices for ebay auctions?

I don’t have anything for Back to School Shoppers!

by | Jul 18, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Sellers will tell me  “Kathy I don’t have any Back to School items to offer shoppers!”
Really? Are you sure? Let’s see what do Back to School Shoppers want to buy?
Back to School shoppers purchase clothes for all ages from toddler through adult at all price ranges  and items that are new and gently used.
While parents shop for their children they often grab some choice items for themselves!
School room and craft supplies of all sorts . This includes paper products and of course electronics with all their accessories.
Back packs and bags to carry all the school and sports necessities are also being shopped for.
Dorm Room Supplies are needed as well as everything for outfitting one’s first apartment including pots, pans, knives, forks, knives, spoons,dishes, food storage containers,cleaning supplies, towels, potholders, sheets, blankets, pillows, bed risers, lamps, storage bins in all sizes, hangars,travel mugs, water bottles, can & bottle openers, wine screws, microwaves, small refrigerators, shower caddies, irons, dust busters, blenders and more.
In each of these categories students ( and teachers) want to express their taste and style.
A savvy seller looks to source products that are modern, vintage and or can be personalized with different colors, style choices and even monogrammed.
Do you have some great ideas now? Good for you!
Now go through your inventory deciding what to feature for your Back to School Promotions on your eCommerce site and on Social Media.
Be ready for your shoppers with free shipping, fast friendly customer service, easy returns and exchanges when needed and you’ll be looking at Back to School profits!

Photo Courtesy of Avolore

Free Social Media Analytics from Facebook

by | Jun 20, 2014 | eCommerce News, eCommerce Selling Tips, Social Media Tips

Did you know that if your Facebook Business Page has more than 30 likes you have free analytics from Facebook?
Yes your heard that right free.
On your Facebook Page look to the upper left hand corner.
See INSIGHTS click it.
You will see Page Like, Post Reach and Engagement.
This information will quickly tell you which of your posts got the most attention.
Look to see if there is a trend to time of day and day of the week where you got the most engagement.
When I look at my analytics what I see is my people are early evening people.
In literally three minutes I gained a huge amount of helpful information.
So when crafting your social media posts take those few minutes to check the most effective day and time to post to your Facebook Business .
If content is King then timing is queen.

If Content is King the Timing is Queen in Social Media.

Holiday Boards on Pinterest

by | Jun 14, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

Pinterest is an effective social marketing and branding tool for any size business( small, medium and large) on Social Media whether your a brick and mortar store, internet or both.

Let’s say you have a Father’s Day Board on Pinterest.
What do you do once the Holiday is over? Do you leave the Board up or delete it?

Rather than lose the followers to that board you can rename the board to something appropriate. So if it’s been let’s say a Mother’s Day Board you could relabel it “What to get that woman in your life” or “Perfect gifts for Her”. You get the idea?

You don’t want to relabel something that has nothing to do with what you were pinning as people followed that board for that content.

One thing to keep in mind anytime you change the name of a Pinterest Board you are changing the URL. If you have put the board somewhere else in the social media world or if you have embedded it as a widget on a page renaming the Pinterest Board will kill the link. In that case you’d want to not change the name. 

So in 5 seconds(or less) you can rename your board and keep your followers. It’s a win win solution.

Next year when that Holiday rolls around just relabel your board again and you’re good to go.
Time to get busy pinning!

The Holiday is over what do I do with my Holiday Pinterest Board?

 

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