Savvy entrepreneurs are always looking for great information on social media!
Sellers want to know which platform is best for them!
Do I use Facebook, Twitter, Pinterest, Google Plus or Instagram?
You may be using lots of Social Media but you find as a seller your competition’s Facebook Business page has thousands of likes and customer engagement and yours has woefully little!
What’s an ecommerce seller to do?
Get information from someone who is in the trenches with you!
You want to hear from a successful ecommerce seller who helps other sellers consistently increase their sales and effectiveness of their social media!
John Lawson is a multi million dollar seller online. He was featured by American Express in their Amex Open Forum For Business. MSN Money named him one of “America’s Best Home-Based Businesses. He’s been featured by Fox News, PC Magazine, The Wall St Journal and The Washington Post and more.
But wait there’s more!
John is the Chief Consultant at ColderICE Media and he is the Coach and Trainer of ICE eCommerce Bootcamps.
To hear John as a key note speaker at an e commerce event can cost cost you hundreds and hundreds of dollars and thousands of people have done that and felt is was money well spent.
Do you want the deal of the century?
For a short time the download to the Kindle Version of John’s top selling book Kick Ass Social Commerce for E-Preneurs is $1.99
Yes you heard me you can download Kick Ass Social Commerce for E-Preneurs Media for $1.99 to your Kindle app!
People will ask me “Kathy how do I get great content for Pinterest, Facebook, Twitter, Google Plus, Instagram and the myriad of social media platforms out there?
One way that I find effective is what I call “cross posting” and this is how I do it.
You have a product that you’ve pinned to Pinterest. I’m using my Tony The Tiger Coffee Mug as an example. Tony The Tiger Mug On Pinterest
I then write a post on Facebook about this mug. I simply tweaked the copy already on the Pinterest Pin description and posted it on my ebay store Facebook page with a link to the pin.
By pinning my Tony The Tiger Mug on my Facebook Business Page with fun content about Tony and Kellogg’s I’m creating engaging content and letting my Facebook followers know about my Pinterest presence and the colorful mug at the same time.
Pinterest Pins are useful in this same manner on Twitter and Google Plus. I could easily post a picture of the pin to my Instagram account.
So, by “cross pinning” I’m creating great content simply and easily and using it effectively on many social media platforms and as a bonus I’m encouraging followers on one venue to join me on another in a very social and pleasant manner!
So the question remains, Do you remember Tony The Tiger?
According to a recent blog post from Socially Stacked over 40% of shoppers will begin their Holiday Shopping in November!
So, as a savvy entrepreneur and business owner the question is how do you get these shoppers to spend their money with you?!
The answer is offer shopping discounts!
Look at your inventory and institute discounts if customers buy more than a certain dollar amount so they have a reason to spend their money with you and not your competitor!
If you have an ebay store there is an awesome free tool available to you that will put discounts in place for you called Promotions Manager. With this tool you can offer dollars off, a discount and or buy 2 get 1 free order size discounts. You set the criteria for the discount and the inventory that is available for your customer to purchase to gain the savings. The seller controls the details of the offer. You can offer a variety of discounts to your shopperswithin different categories in your ebay store and or you can do an offer for your entire store like buy more $200 merchandise ( and include all your inventory) for 10-20% off, $20 off etc.
Here is short video I did on how to easily set up a great sales discount on ebay using Promotions Manager.
So, since 40% of shoppers will start spending their money next month it’s time to get ready with great discounts to bring these customers your way so that your 4th Quarter is your best ever!
Social Media posts on Facebook, Twitter, Pinterest, Google Plus and Instagram for you as an entrepreneur and seller are yes about your business and products but do keep in mind social media postings are social!
They are a great opportunity for you to share content that is engaging, informative and depending on what you offer your customers fun!
Fun?!
Yes fun!
Have fun with your content, it will show!
Find great recipes, fashion trends, tips on using your product lines, seasonal tie ins ( have you posted anything about Fall, Fall leaves, home decor, home maintenance, baking, cooking,Halloween, Halloween parties, Halloween costumes, Fall hay rides, pumpkins, picking the perfect pumpkin and or pumpkin carving) yet?
Why not enjoy the Fall with your followers!
You’ll both have a better time and you will build your customer base and followers!
Many non professional sellers sell personal possessions and unused gifts online on the internet in the month of October to raise cash for their family’s Holiday and Christmas spending.
If you as a professional online entrepreneurial seller need a good source of low cost inventory October is a great month for you to shop on ebay, Amazon, etsy, Bonanza and Addoway to buy goods selling below their Holiday re-sell value.
This is an online version of the practice of inventory sourcing called Retail Arbitrage.
What is your area of expertise?
Do you know what sneakers, DVDs, women’s clothes, men’s clothes, children’s toys etc sell for?
Keep an eye on the various internet sales sites for when inventory is priced low and buy stock for your business to sell during the peak shopping season of Thanksgiving to New Year’s!
Remember the adage, “Buy low, sell, high”? Well now is the time to be buying low online to sell high later!
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