Contrary to what the old song says, there IS a cure for any eBay sales summertime blues. I’ll list the ingredients; then it’s up to you to concoct the mixture that works best for your business.
The first step towards stirring up eBay sales is to check prices.
Keep an eye on prices for your listings on eBay!
Market values can change over time…demand for your item may increase or decrease…new competitors may undercut you; there are lots of reasons why it’s important to stay current onpricing.
Check out my “Advanced Search” YouTube video to learn how to quickly research SOLD prices on eBay so that you know what your item is selling for. If necessary, adjust your pricing. Don’t forget to note whether sold items offered free or paid shipping, so you can take that into consideration. In addition, be sure to check the size and condition of sold items to ensure they’re truly comparable to what you’re selling.
Also, consider shipping. If you’re not yet selling internationally, you’re missing out on millions of potential customers.
Open your business up to that world of possibilities by going global. For heavier items, expensive items, and items shipping to countries that do not yet offer USPS First Class International’s Electronic Delivery Confirmation (eDelCon), opt into eBay’s Global Shipping Program at ebay.com/GSP. GSP users have seen their sales increase by up to 15%!
And it’s easy: With GSP, you create a shipping label through eBay as usual to generate a global tracking number. It’s automatically uploaded to your and your buyer’s My eBay page. Then you ship the item to eBay’s Global Shipping Center in Kentucky. eBay does the rest, including filling out customs forms, paying import fees, and providing international shipping to your buyer.
Small and/or lightweight and/or inexpensive items may be shipped directly via USPS First Class International with eDelCon. eBay Labels and third-party providers automatically generate and fill out customs forms. For more details enjoy my blog post International Sales Mean Cash
Selling internationally increases eBay sales!
So you’ve checked your pricing and are shipping worldwide. Now let’s check your listings’ formats.
It’s best to have a mix of fixed price and auction listings because while some shoppers love to bid, others prefer to Buy It Now.
For fixed price listings, add the Best Offer option. Best Offer lets the buyer know that you’re willing to haggle a bit. If you get an unacceptable offer, always counteroffer, with a note thanking the buyer and telling them how much of a discount you’re offering and why your item is worth it. You’ll be pleasantly surprised by how many lowball offers can be turned into sales!
You can also send Private Offers in response to questions received through My Messages.
Just click “Reply with an offer” in the upper right-hand corner of the message. Again, add a note explaining your offer is for $X, which is Y% off.
Promotions Manager is free to eBay Store subscribers; use it to create special offers, discounts, and sale events. Store subscribers and Top Rated Sellers can also use Promoted Listings to boost item visibility by 30%.
Pull ahead in sales with eBay Promotions!
With Promoted Listings, you choose an ad rate: a percentage you’re willing to pay if your item sells from its promoted listing. You only pay if a buyer clicks on your ad AND purchases the item within 30 days. Top Rated Sellers receive a quarterly $30 Promotions Listing credit, while Anchor and Enterprise Store subscribers receive a $25 credit. Top-Rated Anchor and Enterprise Store subscribers receive both.
So go ahead and cure those slow summer sales blues.
Now that you know the ingredients — check pricing; sell internationally; vary your listing formats; use Best Offer and Private Offer; try Promotions Manager and Promoted Listings — you’re sure to be able to cook up a recipe for success!
Going to eBay Open 2018? Read and save this handy checklist!
So you’re getting ready to head for Las Vegas to attend eBay Open 2018, July 24-26 at Mandalay Bay. It’s the seller event of the year. Three chock-full days of nonstop eBay education, information, and inspiration. The event features:
General sessions keynoted by eBay executives.
Workshops by eBay team leaders.
Panels led by top sellers.
Networking with your peers.
Food, festivities, and eBay fellowship!
Plan ahead NOW, in order to make the most of this annual seller celebration.
Plan Ahead To Get The Most From Attending eBay OPEN!
WHAT YOU’LL NEED MOST!
◊ Comfortable walking shoes You’ll cover a lot of ground during this conference — in more ways than one — including Mandalay Bay’s miles of marble-floored corridors.
◊ Sweater, shawl, or hoodie Convention meeting rooms get chilly!
◊ Water Bottle You’re in the Mojave Desert; stay hydrated.
◊ Chargers for all your devices There won’t always be wall plugs available, so bring plenty of portable juice.
◊ Business cards Get cards free from VistaPrint, or use your eBay Store Subscriber Discount. Don’t forget a case to hold them, along with those you’ll collect from other sellers, eBay peeps, and third-party providers. You can also use apps like CamCard to scan business cards. Read about ir in my Tips For Attending Networking Events.
◊ Notebook and pens or pencils You’ll want to take notes, jot down questions, etc.
WHAT TO DO BEFORE YOU GO!
◊ Review the agenda and workshops, and plan a tentative schedule Don’t worry if you can’t catch them all. You’ll be able to watch videos of the sessions later (although you’ll miss out on the Q&A). This year’s three tracks are:
Modern Marketplace (eBay’s new product-based shopping experience; shipping; returns; photography; buyer insights; and seller panels)
Profitable Growth (Google SEO; pricing; merchandising; social media; and shipping)
Purpose (how to run a million-dollar business on eBay; managing your financials; sales tax; community; and eBay for Charity)
◊ Check out the sponsors Click on “Learn more” for a snapshot of what each provider has to offer. For example, BULQ makes product sourcing easy. They sell liquidation goods by the pallet or case, shipped right to your doorstep, complete with an itemized and guaranteed manifest.
◊ Sign up for a 15-minute Biz Boost (formerly known as Customer Care Center) These one-on-one sessions will give you the tools and guidance you need to optimize your business. Check the emails you received from eBay OPEN.
◊ Got questions? This is your chance to get answers directly from eBay executives and team leaders. Make a list of what you’d like to ask!
GET SOCIAL!
◊ Join the Going to eBay Open 2018 Facebook Group Chat with other attendees and get tips about the event and Vegas. By the time you get there, you’ll have made new friends!
◊ Get your eBay spirit on with eBay-branded apparel and/or tech gadgets Shop The eBay Merchandise Shop for the latest eBay-branded gear; check out the eBayana category for more.
◊ As soon as the eBay OPEN app is released, put it on your devices.
◊ Visit the Mandalay Bay website Find out what’s movin’ and shakin’:
restaurants and bars
entertainment
other amenities include shops, a spa, and Mandalay Bay’s world-famous beach (bring sunscreen!)
Join their M Life Rewards Program to earn points for every dollar you spend. You’ll also score discounts at shops, special ticket offers, and casino comps. Active military and veterans are eligible for discounts as well.
WHAT NOT TO MISS!
With planning you don;t miss out at eBay OPEN!
◊ Monday’s unofficial meet and greet, hosted by the Dallas eBaybes & eMales 6pm-10pm PT at Mandalay Bay’s Skyfall Lounge; venue dress code “upscale casual”, eBay colors encouraged
◊ eBay Radio’s live broadcasts from the eBay Open Studio:
Tuesday, July 24 — 4:30pm-5: 30 pm PT
Wednesday, July 25 — 8:30am-9: 30 am PT (Best eBay Outfits Contest)
Thursday, July 26 — 12:30pm-1: 30 pm PT
◊ eBay Open Studio seller videos and live streams — tell your eBay story!
◊ Happy Hour: Wednesday, 5:15pm-6: 30 pm PT, in the Expo Hall Meet and mingle with eBay bigwigs and employees!
◊ Thursday’s closing party, 7pm-11pm PT at the Brooklyn Bowl
◊ eBay Canada’s Seller Social (for Canadian sellers) Wednesday, 6:30pm-8: 30 pm PT, at Mandalay Bay’s Border Grill
NOW YOU’RE READY TO GET THE MOST OUT OF EBAY OPEN 2018!
Be prepared to get caught up in the excitement. If it’s your first eBay conference, you may even feel a little overwhelmed. You can’t be everywhere at once, so keep an eye on social media to stay up to speed on everything that’s happening. (Hashtag: #eBayOpen2018.) Above all, enjoy this once-a-year opportunity to spend time with your tribe. You’ll come home re-energized and armed with new strategies for making your business even more successful!
Looking for more eBay sales? International sales can increase your business immediately.
So, why say no to more sales?!
To begin, shipping globally on eBay can be accomplished in several ways.
First, sellers can ship themselves. Additionally, businesses can ship international sales with eBay’s Global Shipping Program. For each listing, sellers choose how to handle their non- US sales. It is not an all or nothing proposition. So, sellers can mail product X themselves using eBay shipping labels. Also, shipping product X can be done using products like Stamps.com,Endicia, and ShipStation. Then with product Y they select eBay’s Global Shipping program.
There are several advantages to eBay’s Global Shipping program, commonly called GSP.
First, it takes a lot of stress off the seller. When a GSP item sells, the sellers simply mail to a shipping hub in Kentucky. From there, the item is packed and mailed overseas. The seller is only required to get the item to Kentucky. From Kentucky onwards, it’s eBay’s job. eBay is responsible to have the international shipping product arrive safely in county Q. Should it arrived damaged, eBay refunds the buyer. This keeps more money in the seller’s pockets! Also, eBay screens the GSP listings. If it’s illegal to import your product to country G, it will not be visible to that nation.
Amazon sellers that use FBA to fulfill their eBay orders can use GSP.
Many Amazon eBay sellers are completely unaware of this. eBay’s GSP shipping center is in the US. Savvy FBA sellers opt their eBay inventory into GSP for the sales boost. It’s a fast smart way to make more money.
Listen to international sales tips in my YouTube, Where Did The eBay Customers Go?
Some sellers are nervous to ship overseas. The Global Shipping program reassures sellers with its shipping protections.
That being said, protections are not free. eBay’s Global Shipping program is a premium service. It includes door to door tracking. Customs and import fees are charged up front. The basic rule of thumb for using GSP is this. If an item is under 4lbs, ship it yourself. Should the product be over 4lbs, use the Global Shipping Program. Furthermore, if the product is very valuable and or fragile, consider GSP. You have a built-in insurance policy with GSP.
If your items are light, often shipping yourself is best.
GSP will make lightweight item’s shipping expensive to buyers. You can lose sales. Shipping USPS first class international includes tracking to many countries. Here is the current list of countries with this tracking. It’s called e-Delcon.
It’s wise to edit the custom’s form when shipping to a generic description.
A DKNY dress is a women’s dress. An Under Armour shirt is a men’s shirt. You are not falsifying the document. You’re not changing the price or marking a purchase a gift. You are mailing a dress. You’re shipping a shirt. Using the generic term helps the package not get sidetracked by a handler interested in the contents. Shipping GSP there is no need to do this.
So, still feeling a bit nervous?
It’s fine to start shipping globally in increments. Begin shipping to Canada. Later add UK and Australia. Then consider shipping everywhere. Again, GSP takes any jitters away. But if your items are lightweight, it can make your items expensive. You’ll lose sales to sellers who ship themselves.
Offer GSP and your own shipping.
You must choose one or the other for countries you will ship to. Sellers can ship themselves to some countries that are non-GSP nations. Then use GSP for the eligible countries. HERE is the current list of GSP eligible nations. To do this you would customize shipping under shipping details. You can block countries you don’t want to ship to in your site preferences. If you leave GSP checked in shipping details and include you own shipping for the SAME country, your shipping is shown to buyers. They will not see GSP. For GSP to be offered, it must be the only option to country X.
Almost daily articles speak on the massive increase in online shopping. This recent post by B& T Magazine highlights how Australians are shopping online is just one.
Every day more people everywhere are shopping online!
Online shopping is increasing daily.
No matter the size of your business, you can be an international seller. Shipping everywhere increases your eBay sales. That’s great news in all languages.
Special note – Thanks to Feedspot for recently selecting us as a top blog to read for eBay Seller News!
The eBay Summer Seller Update for 2018 is out. Like most of the seller updates, it’s a mixed bag.
You may have quite a bit of work ahead with the eBay Summer Seller Update.
To begin, the eBay Summer Seller Update is in four sections. They are Inventory Optimization, eBay Stores, Selling Metrics and Shipping and Returns. I will address key facts that impact the majority of people. I encourage you to read the entire update.
So, in Inventory Optimization, four categories now have mandatory item specifics.
The four are Coins, Comics, Pottery & Glass and Tires. In light of this, note what categories you sell in. Many sellers have Pottery & Glass listings. Look to start implementing the mandatory changes now. Be ready for the July 31, 2018 deadline. Furthermore, study the product categories that must list with Product Pages. I break down key points in the entire update for you HERE.
Equally important are the impacted categories of cardio equipment, cell phones, and smartphones. Included are computers/tablets, networking tablets, and ebook readers. Also counted are humidifiers, internet & media streamers and major appliances. Portable fans, programmable thermostat, and small kitchen appliances join the list. Space heaters, TV video, and home audio are included. As are internet and media streamer, TV’s, and voice-enabled home assistants too. More details on these changes are HERE.
Now, the next part of the seller update is for eBay store owners.
So, if you use the sales function of Promotions Manager and Sales event, heads up.
Items must be listed on eBay for a minimum of 14 days before they can be put on sale. I detail this new policy and other eBay Summer Seller Update facts in my YouTube Stop The Drowning.
Furthermore, Seller Metrics and Shipping will have new features.
With a few exceptions, as of June 25 sellers will need to list with zip codes. Additionally, in July eBay will add new seller metric data to Seller Hub. Sellers will be shown how they compare to other sellers in key data. The focus seems to be on returns. Of course, data is welcome. Let’s see if this will be helpful information. eBay will need to tightly compare apples to apples to give sellers data that’s useful. eBay Radio has great information on this and entire update HERE.
Good and bad news for sellers on Returns!
So, eBay is moving ahead with only five return policies allowed. There are a few exceptions. eBay makes it easier for buyers to return. A simplified return process will be in place. In light of this, sellers need to select an approved policy. If they don’t pick one, one will be assigned. Details are HERE.
In closing, sellers have work to do.
Goal Of eBay Summer Seller Update – Sales!
Studying the update, look at the categories you sell in. Are you impacted by the changes? Look at your returns policies. Are they compliant with eBay’s new standards? Starting in July, look at your new return seller metrics. Comparatively, how do you stack up? The update points sellers to data and policy compliance. The end goal is more sales from more shoppers. Now, that’s certainly welcome news to sellers!
Did you know that you have an eBay superpower for sales?
So, are you searching for your eBay superpower? Certainly, sales can get slow. Moreover, it can be a daunting task to stay on top of what works to get sales. By and large many sellers are solopreneurs. So, it’s just you running your online business. You read of sellers with six-figure businesses within three months of starting to sell. You’ll scratch your head and wonder, “What is their eBay superpower? And where is mine?”
There are only so many hours in the day.
We all have different life circumstances. In light of that, know the givens in your life. Are you a single Mom? Moreover, do you have physical limitations? Do you have a full-time job? So, are you working a part-time job? Do you live in a rural area? Are you homeschooling? The list goes on and on. If you are a part-time seller, it will frustrate you to compare yourself to a fulltime seller. Moreover, if you are taking care of elderly relatives, your needs are different than a parent with young kids.
eBay Sellers don’t let your day run away from you!
To begin, what are the absolutes in your life?
Note the commitments that must be met daily, weekly or monthly. Put them on a paper calendar or virtual calendar. Next, examine your online business. What are the details of your selling? They may include listing, buying inventory, taking pictures, shipping, ordering supplies, banking etc. Be sure to write all your tasks down. Now with all things considered, what needs to be done daily, weekly and or monthly?
My YouTube Your eBay Superpower For Sales guides you through this process.
In light of what is immovable in your schedule, set up when you’ll do your selling tasks. Chose when you’ll shop for inventory, ship, do product research and more. Some folks love using a paper calendar. I use Google Calendar. I put all my tasks on it. Furthermore, I set up alerts to remind to do my business tasks. Google calendar also has a smartphone app. Google calendar is free. To access it you need a Gmail account. There is no charge for Gmail.
When you are working on larger tasks, organizers like Slack and Asana are invaluable.
Sellers can manage projects with these tools and stay on track when making plans. Organizers are great for tracking progress when researching new inventory. They could also be used to plan expansion onto a new selling platform. For simple note taking, pen and paper work great. The app Evernote is also awesome. It also syncs across platforms. There is a free version.
In closing, your superpower starts with knowing the “must dos” in your schedule.
Then you build your business tasks around that. Your eBay superpower is YOU. You create your schedule. You manage your business. You find inventory, pack and ship it. You find classes and experts to help you better your business. It’s YOU. There is no magic pill for success. It is all about you putting in the work. Of course, there are bumps in the road. Being surrounded by like-minded sellers is a huge help. My members only Social Media Insiders is a power-packed home for sellers getting results. Another place winning sellers congregate, is my Facebook group eBay Selling Basics Nothing But Selling Basics.
Finally, you are your superpower for sales.
Plan and then work your plan. If sales are slow, be willing to learn and grow. Ask for help in my Facebook group eBay Selling Basics Nothing But Selling Basics. You may have missed a recent update that impacts your listings. Never give up. Success is right around the corner.
Join our Premier eBay Tips to get the next practical tip for building a successful eBay business.
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