eBay sellers turn to Pinterest for it’s sales power.
It is a fruitful and profitable social media platform for eBay sellers. That is because your Pinterest pins live on for a very long time. This means that the time and effort you spend posting there will pay sales dividends for weeks, months, even years to come. Your pins done correctly will continue to direct buyers to your online products for a long, long time. So, your time spent pinning what you sell, is time well spent.
According to digital marketing agency Omnicore , there are more than 250 million Pinterest users worldwide.
There are 250 million pinners worldwide!
Half of them live in the USA, and 2 million of them save shopping pins every day. So, that’s a lot of prospective buyers!
But there’s recently been a big change in how pins work.
Seller used to be able to edit the address (URL) of their pins to direct traffic to a category in their eBay store, or to a search within their eBay store, once a one-off item sold. This was very helpful for sellers of unique items.
But that’s no longer the case.
When you pin to Pinterest with either Pinterest’s browser extension or eBay’s Share button, the address leading to the exact item is displayed to shoppers. That’s great if you’re selling multiple quantities of something, but not so great for sellers who have only one of an item. Here’s why: Once your item sells out, if a Pinterest user clicks on your pin, eBay will redirect them to similar items. For example, if your pin was for a red shirt, eBay shows them other red shirts.
But eBay doesn’t necessarily redirect the Pinterest user to your items; they direct them where eBay thinks best for eBay!
You’ve done the work, but you don’t reap the sales ad traffic benefits.
So what to do? First, build a pin . It takes about 5-10 minutes to learn how to do so; once you get the hang of it, it’s a snap. Basically, you upload your photo, then write a title and description. But for the URL, instead of the listing’s web address, put your nearest eBay store category’s URL or the link to a search in your store. If you don’t have an eBay store, then your best bet is to use the URL for your seller ID.
Sellers, you deserve the sales from your social media work. Check out my YouTube, so you don’t lose sales because of this new change to Pinterest. Then get busy pinning!
Over and over sellers say the hardest part of selling is getting their inventory listed quickly and accurately. With the Sellhound App, enter a dream come true for sellers. Sellhound is an eBay seller’s best friend and selling assistant. Furthermore, Sellhoundis a way to list, that all you do is take photos of your items. Sellhound then researches and writes descriptions for you.
eBay seller Suzanne Wouk and her team of fellow sellers created SellHound. It is now released as an iPhone app (Android version coming soon). SellHound is an eBay seller’s best friend. It is your virtual selling assistant.
So, what do you do?
SellHound is an eBay Seller’s best friend!
You snap pics of your item. SellHounddoes the rest. It researches comparable items across multiple marketplaces. Then SellHound creates an awesome listing. Your listing is sent in an email to you. Approve and/ or edit your listing. Once accepted by you, the listing is submitted to eBay.
The approval feature is handy.
You can have a helper do your pictures with the SellHoundApp. The listing doesn’t go live on eBay, until it’s approved. So, you’re in control all the along the way. SellHound automates your work flow, giving you more time and more listings!
Unlisted inventory is money staring at you.
Additionally, think of the adage,”If it’s not listed, it can’t sell!” SellHound solves that dilemma for you.
Fetch, their popular price comparison search tool, is built into SellHound’s smartphone apps. That means you can use Fetch as your go to research tool. When you are shopping thrift stores, yard sales and or doing retail arbitrage, in seconds Fetch shows you the sold price for comparable items! And did I mention that Fetch is a free service? Cha ching sellers!
And, it’s not just eBay sellers who are impressed by SellHound.
Right now, for a limited time all of SellHound‘s capabilities are free to users.
Yup, that’s right, FREE! Suzanne and the rest of the SellHound gang value your feedback and really want you to give SellHounda workout. Get those death piles of unlisted inventory listed. While you’re listing with SellHound, let them how it’s working for you!
To that end, they’ve come up with an incentivizer to help get you motivated: SellHound’s “Show Us Your Stuff!” campaign.
Use SellHound’s new mobile app to list an item on eBay; then email that listing’s URL to alicia@sellhound.com. SellHoundwill feature your listing on their website and in their social media. It’s a win-win, because you get extra marketing exposure for your item while helping SellHound to tell the story of what they do.
In closing, sellers, gone are excuses for unlisted inventory!
SellHound is that extra pair of hands you’ve wanted Now is the perfect time todownload SellHound from the Apple App Store. Android users, you’ll have it soon too. Remember, for a short time only, all for SellHound‘s features are available to you for no extra cost. Now truly is the perfect time to kill off your death piles once and for all!
eBay sellers welcome to an Early Seller Update for 2019.
There’s a lot of good news in the update plus two BIG changes. The overall theme to sellers is “Get it sold.” However, as always, eBay giveth, but eBay also taketh away. To begin, grab my complimentary tip sheetto remove the guessing of what impacts you and your eBay business.
So, let’s start with what eBay gives sellers.
Beginning in November 2018, a limited number of sellers could send “Offers to watchers” for items listed with Best Offer. As of today, items no longer need to be listed with Best Offer in order for you to send an offer, and “Offers to Buyers” is being rolled out to all sellers in Seller Hub.
Sellers can send Offers To Watchers, regardless of whether the item is a Best Offer Listing!
My experience so far is that about 1 out of 10 buyers accept my offer. Yet you, the seller, are in charge. YOU send the offer and set the price. This function is rolling out during the month of March, What your seller hub!
On your “Active Listings” page, hover over Price, Quantity or Custom Label, then click on the pencil icon to edit that field. This new functionality has been in beta and is rolling out sitewide, saving you precious time. Well done, eBay!
Get all the details in this video, eBay Gives And eBay Takes Away.
Starting in March, you’ll also be able to download Order Reports from your Manage Orders page as a CSV (Excel) file, including a new field showing sales tax collected and remitted on your behalfby eBay.
Furthermore, massive Inventory updates are going live.
eBay is still emphasizing product-based shopping, but with a focus on item specifics rather than listing via the catalog. This is a HUGE change for the eBay platform. heads up sellers. This means eBay is laser focused on Item Specifics for Product Based shopping. Item Specifics are now more important than ever for eBay and Google search!
With the change in catalog listing one Bay, your item specifics matter!
In March, for Electronics, Home & Garden, Health & Beauty, and Musical Instruments, the current “New – Other” item condition will become “Open Box”. In the Business & Industrial category, “New – Other” will become “Used – Like New”. This clarification helps both buyers and sellers.
Now for some GREAT news: From the Basic level on up, store subscribers will soon get a complimentary subscription to Terapeak!
So, here’s what eBay is taking away: Good ‘Til Canceled (GTC) will now be the only duration option for fixed price listings. For auction listings, 3-, 5-, 7-, and 10-day durations are still available.
The reason for this change basically boils down to SEO. It can take up to 30 days for items to be indexed by Google and other search engines. Short-term listings may not be picked up.
There are other disadvantages. Short-term listings can lead to buyer frustration when a shopper finds a listing that interests them, but it’s gone when they go back for a second look.
Additionally, links in your social media posts for short-term listings go dead — and if a buyer clicks on that link, eBay will redirect them to another active listing!
If you still prefer short-term listings, you have 2 choices:
Every 30 days or so, end your GTC listing, tweak it, and relist.
Keep your GTC listing live, and simply revise it.
The second option keeps social media links live and retains views, watchers, and sales history. The latter gives you a boost in search every time another multi-quantity and/or multi-variation item sells.
In closing, the bottom line is, eBay is giving sellers more data and tools for driving conversion, but less listing options.
Sellers once again its time to listen up about eBay’s structured data initiative.
To begin, eBay CEO Devin Wenig kicked off the structured data conversation at the eBay 20 conference in 2015. Furthermore, he’s been talking about it every year since the eBay Open. It’s also been a crucial part of every Seller Update. Additionally, it is increasingly mandated in categories, as eBay moves toward a product-based shopping experience.
So, what is structured data?
So, what exactly is structured data?
Simply put, structured data is any type of data with predefined attributes. That includes product identifiers such as UPCs, ISBNs, and MPNs. It’s standardized information that enables shoppers to more easily find specific products.
Also, structured data makes it easy to check your competitors’ prices. So if you have SKU-based inventory, it’s time to look at repricing tools. Few eBay sellers use repricing tools. There are lots of Amazon repricing tools, but for eBay, not so many.
Enter the eBay professional repricing tool, StreetPricer.
Founded by Cardy Chung, a top seller on eBay,StreetPricer is a professional repricing tool that can give you a legitimate edge over your competition. You control the repricing; StreetPricerworks at your command. Pricing your item right is crucial to boosting sales and profit!
When you shop online, what would you normally do?
You decide what you’re going to buy, and then you shop around for the best price from a seller with a good online reputation. Customers buy on price; we know that. I am amazed by sellers who list their items at unrealistic prices. What are they thinking? Setting the right prices is so easy to do, but so often overlooked.
Simply, competitive pricing equal more sales.
Using StreetPricer to compete, means more sales!
Time and again, you’ve been selling an item…and suddenly, sales slow down or come to a complete stop. Then, you check your competitors’ pricing! Oh no…Once the price is set properly, it starts again, right?
So, consider what is your best business strategy.
Look at your margins. Watch your cash flow. Do regular sales with a sightly lower profit make sense for your business? With StreetPriceryou set the parameters for the tool. You are in charge.
I asked Cardy Chung, “Is this a race to the bottom?”
His answer is “absolutely not!” He explained, “We’ve all had the experience of competing with foolish sellers who brought your prices right down to the floor 2 months ago. Then find he’s been out of stock for 3 weeks, and we’re still listing our items at that foolish price! If your competitors move their prices up, you want to be the first one to know about it. StreetPricer lets you do that!”
Cardy explained, “With the vendor data I have seen at conferences, the number of “ups” vs “downs” in repricing is usually 50-50. It’s a matter of constantly responding and optimizing the pricing according to market. ”
There are some repricers out there that claim to do Amazon and eBay.
Keep in mind it’s wise to pick software that’s designed for eBay, not Amazon. Lots of Amazon repricers claim they can reprice on eBay, too, but they struggle to deal with eBay’s unique way of organizing its search, item specifics and catalog data.
In closing, if you have a SKU based inventory and not using a repricing tool, you are losing sales.
Streetpriceris the ideal repricing tool for eBay sellers. It understands and responds to the uniqueness of the eBay marketplace. Don’t race to the bottom, rather maximize sales. Armed with StreetPricer you’re competitive and know when to raise your prices. Now that’s music to a sellers’s ears!
Heads up sellers. This is an eBay jail alert for you.
First, eBay has made a major change to its regulations governing what you can and cannot sell on eBay. Simply, it’s all about how you source and ship your items. Violating this new rule can land you in eBay jail. So here’s an eBay jail alert for you with the straight dope to keep you out of trouble.
Some eBay sellers “scrape” (import) listings from other marketplace sites and list those products on eBay.
There are even third-party tools and applications that help them do so. So, the seller does not own the item or have it in hand, nor are they listing a product from a legitimate drop shipper.
When an item sells, the eBay seller goes to the website from which he or she scraped the listing and buys the product. Then, the item is shipped directly to his or her buyer. In short, the seller is using that other marketplace to fulfill their eBay orders.
THIS IS NO LONGER ALLOWED!!! Here’s what IS allowed…
eBay’s new rules do not affect sellers whose business model includes drop shipping from legitimate wholesale suppliers or manufacturers. In effect, it is totally eBay-legal to sell an item on eBay whose orders you fulfill through a legitimate third-party drop shipper. Drop shipping means you buy the product from a wholesale source, which then ships it to your customer. My complimentary guide, Stay Out Of eBay Jail!lays it all out for you.
Furthermore, it is also eBay-legal to use Amazon’s Multi-Channel Fulfillment (MCF) service.
With MCF, sellers use Amazon as their warehouse and fulfill all orders through their Amazon account. It’s equally eBay-legal to use Fulfillment by Amazon (FBA). With FBA sellers have Amazon store their inventory, and Amazon ships the stored item from their own warehouse when it sells.
So, it’s eBay-legal as well to use other fulfillment services that ship your stored inventory.
What’s key here is that the inventory belongs to you, the seller.
With eBay’s new drop shipping rules, know what is allowed.
Simply, the inventory does not belong to the owner of the warehouse. You are only storing your own merchandise. So, it’s not the warehouse owner’s products being sold and shipped.
What’s NOT eBay-legal as of this month is the practice of taking a listing from Amazon (or some other retail website) and listing that item on eBay.
When it sells, the seller then buys it on Amazon (or that other retail website) and has it shipped to the buyer. Currently, this business model is banned. So, if you get caught doing this, you are endangering your eBay selling status and could even find yourself suspended! Read the entire policy here.
There are potentially severe consequences if you break the new drop shipping rule. eBay states, ” we may remove your listings from search, display them lower in search results, or remove them completely from the site. We may also limit, restrict or suspend your ability to buy, sell, or use site features on eBay..”
Some sellers who are NOT guilty of this now-illegal practice are being caught by an eBay bot (automated robot scanning the site’s listings).
It flags their account as suspicious and removes their Top Rated Seller status. If you’re caught in this net, reach out to eBay Customer Service right away. If you’re a US or Canadian seller messaging them through eBay for Business’ Facebook page is one quick way to get a US-based CS rep. Otherwise contact customer service through the eBay site.
In closing , consider this your eBay jail alert. eBay’s product sourcing and listing rules have dramatically changed.
If you drop ship, adhere to the new strict criteria, so you don’t end up in jail!
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