eBay has chosen to advertise on Facebook for a long time.
eBay is looking at using Facebook Messenger’s capabilities with end of auction notifications to eBay shoppers to increase traffic and revenue on eBay‘s site.
Hal Lawton the Sr VP of eBay North America spoke to these facts in a blog post he did recently for Channel Advisor.
It means that eBay has done extensive research into where to find and engage with eBay shoppers. eBay finds its consumers on Facebook. If eBay with it’s astute and thorough research has chosen Facebook to reach shoppers, why not learn from eBay‘s example?
eBay Shoppers Are On Facebook!
Just as your product listing is your foundation for reaching shoppers on eBay‘s site, so your Facebook Business page is your keystone for finding and engaging with your shoppers on Facebook.
There are several crucial areas in the Facebook Business page About section that many sellers skimp on or skip altogether.
The about section of your Facebook Business page includes entry areas that you can use creatively. It’s wise to include brand names and type of products that you offer for sale. As a seller you want to maximize these areas with great keyword choices to help Facebook search and internet search engine find you!
With my free power tips you can get to work NOW on having a great Facebook Business page. A professional looking and sounding Facebook Business page is a tremendous tool for sellers. With my FREE Sales Power Tips For Your Facebook Business Page you are on your way to more sales. A super Facebook Business page can bring YOU more shoppers for all your products on eBay!
Learn from eBay. Use the power of Facebook like a Pro!
The kids are graduating from high school, college and graduate school this month. If it’s graduation time that means Father’s Day is almost here!
Are YOU going to score some Father’s Day Gift sales, or will the customers pass you by?
Customers want to shop quickly and easily. To win at Father’s Day Sales this year as an eBay and Etsy seller, it’s important to set up your products so that’s it hassle free to shop with you!
Is a Father’s Day category a smart move for you? Team up with fellow Etsy sellers and create Etsy Treasuries featuring each other’s products and promote each other’s Treasuries on social media.
eBay store sellers, do you have enough Father’s Day gift products to warrant a Father’s Day category?
You may be overlooking items that are perfect Father’s Day gift items.
Grab my FREE 44 Killer Product Ideas For Father’s Day!
With or without an eBay store, eBay collections are a great way to put your gift products front and center for shoppers to discover!
eBay collections can be easily shared on your Facebook Business page, Twitter, Pinterest and Instagram!
eBay store owners and Etsy Shop sellers don’t forget you can feature your gift items in your stores! eBay store sellers in Manage My Store, edit my store you can hand select your featured items! Etsy shop owners click the star on your selections in your Listings Manager.
Sort through your eBay and Etsy inventory looking to discover gift ideas for Father’s Day!
My FREE 44 Killer Father’s Day Product List helps you to accomplish this task. Once sorted, feature and promote your gifts items so customers can find and buy your items.
Ship with care and speed, and your first time shoppers will return to enjoy shopping with you AGAIN AND AGAIN!
Did you know that there is a perfect ad on Facebook for small business?
There is a Facebook ad that is perfect for eBay, Etsy, Amazon , online sellers, small businesses and entrepreneurs!
What Is The Perfect Facebook Ad?
I know you’re thinking, “Kathy, Kathy, tell me!” I recently Periscoped a meeting I had with Kim Garst’s Boom Social co founder Terry Williamson. Terry shared that he and Kim Garst grew Boom Social’s email list by 75,000 subscribers this past year with what they found to be the perfect Facebook advertisement.
Drum roll please!
Terry explained that the perfect Facebook ad is one that gets clicked! That may sound simple but it’s amazing how often sellers and small businesses completely forget this.
There is an art to the click.
Terry shared that there are 3 1’s to the perfect Facebook ad!
The 3 1’s To The Perfect Facebook Ad!
1- The Perfect Facebook Ad addresses 1 and only 1 pain point. Identify 1 pain point for your ideal customer.
1- The Perfect Facebook Ad answers the 1 pain point with 1 and only 1 solution. You have this problem, I have the solution!
1- The Perfect Facebook Ad has 1 and only 1 call to action! Your call to action can be click this, download this. It needs to be specific, clear and only 1!
Combine the 3 1’s with a killer graphic!
Use a super graphic that can be done easily and inexpensively on Canva with your 3 1’s and you’re good to go!
Here is a large part of my interview with Boom Social co founder Terry Williamson. You’ll find Terry freely sharing amazing tips to help you craft the perfect Facebook ad for your own online business!
I can’t wait to hear about all your successes with your perfect Facebook ads!
One of the biggest mistakes you can make starting your online business is to not buy your eBay store or Etsy shop dot-com name!
1-You don’t want someone else owning your store name!
After you’ve worked long and hard developing a brand and presence on social media using Facebook, Twitter, Pinterest and Instagram and on eBay and Etsy you don’t want someone else to own your name!
You don’t want someone else to own your name!
2-Owning your dot-com is also a great way to help Search Engines Find you!
Google, Yahoo and Bing search find your online products! Once you purchase your name you can use it to direct online traffic to your eBay or Etsy store!
3- You’ll find that owning the dot-com to your online business is very handy!
You can easily use it on social media and on your business cards! Rather than you having the long, long http address from your Etsy or eBay http address, now you are able to print www.mystore.com on your business cards and on your social media posts! With a short easy to remember dotcom address it’s far easier for you to give out your name to shoppers. It also speaks to your professionalism as a seller. You can tell customers and vendors, find me at www.mystore.com!
You can put your dot.com on your business cards!
4- It’s Easy To Purchase Your Name!
Go to sites like Go Daddy or Host Gator and buy your name. You don’t need the large assortment of add ons they will offer. Google for coupons as there are usually many for both sites.
5- What To Do With Your Dot-Com Once You Buy It!
Once you have purchased your name go to your domain dashboard and look for the link to refer traffic from your purchased address.
You will copy and paste your eBay or Etsy store address and confirm.
Give it a few minutes to process. Then enjoy Googling your store name and watch the internet search engines find your eBay or Etsy shop and store!
6- What A Deal!
For under $20 you have given Google, Yahoo and Bing a boost to find you and your online sales items. You have also made it easier for yourself to promote your online products on social media and to present yourself professionally on a business card!
Christmas is less than 7 days away! The final Holiday sales days and hours are counting down now!
Keep in mind that if buyers live in your state or nearby they can still order with you and anticipate the items they buy to be delivered in time to be under their Christmas tree!
For this to happen and keep shoppers stress to a minimum, it’s smart as a seller to offer expedited shipping for free and /or a very low cost as an upgrade to your primary shipping service.
Now that being said, ebay and Etsy sellers don’t forget shoppers like to shop for themself! This is called self gifting and it’s a growing trend every year. Many shoppers are buying right now for their own pleasure. They are NOT concerned with whether the item will arrive by December 25th, as they are making purchases of some goodies for an end of year treat for their own use!
Keep self gifting in mind this week with your posts on Facebook, Google Plus, Pinterest, Instagram and Twitter. Welcome those customers in for purchases they they will enjoy for their own personal use!
‘Tis the season to shop for others and yourself! Targeting and welcoming self gifters is a great way for you to end your ebay and Etsy sales for 2015 with a bang! Other sellers will flounder as purchasing gifts for others will dwindle and they have not considered or thought of the self gifters.
You savvy seller can pick up sales now and through the end of the year with a targeted listing and social media approach to self gifting ! The result for you will be more sales and a strong end to the 4th quarter!
Isn’t that a nice gift to enjoy for your business?
Sellers if you are enjoying great sales that is fantastic! You have 3 weeks to continue to do and grow what you are doing in your ebay and Etsy business! Continue to list, run sales, and create and use promotional coupons. Post your most attractive items to Facebook, Twitter , Pinterest, Google Plus and Instagram. If you’re not doing it consider taking it up a notch and boost some of your Facebook posts with a Facebook ad campaign.
For sellers that are a tad discouraged right now, take heart!
Time to stop and think!
Pause for a minute.
Calmly take a look at your inventory. Decide what is gift worthy. What do you sell that is new and sealed or a wonderful collectible gift. Those are the items you need to focus on. Jump on ebay or Etsy and check prices. Prices can change with lightening speed at the Holidays up or down. In order for you to move your inventory quickly carefully consider the best prices to be offering right now. For some categories you may need to be checking prices daily to stay competitive and sell with maximum profits.
If you’re on ebay use ebay’s Advanced search to see if the items you have listed are being bought by customers. Take some time to dig deeper and see what the hot items are in your categories. You can do this quickly and expertly with the excellent research tool Terapeak. It’s not just a matter of listing on ebay. As a successful seller I want to source and list what has a good sell through rate.
If you are having a slow Holiday season it’s crucial that you find out what is hot NOW and see if you can source it. Terapeak can help you locate the current top sellers so you can get profits quickly, not in a year.
In conclusion, if you having a banner year continue and look to take it up a notch.
If you’re floundering stop. Assess your most saleable inventory. Then check your prices and know that you may need to check prices daily in very hot categories. Do some research to see if the items you have for the Holidays are selling at all. Advanced search and Terapeak will give you this important information. To maximize Holiday sales use Terapeak to do a deep dive into ebay categories to find the current hot products and look locally and online to source these items fast and increase your sales now! ebay and Etsy sellers it’s time to jump in and grab those Holiday profits!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
__cf_bm
1 hour
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_GRECAPTCHA
6 months
Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
apbct_cookies_test
session
CleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_headless
session
Cleantalk set this cookie to detect spam and improve the website's security.
apbct_page_hits
never
CleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_prev_referer
session
Functional cookie placed by CleanTalk Spam Protect to store referring IDs and prevent unauthorized spam from being sent from the website.
apbct_site_landing_ts
session
CleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_site_referer
3 days
CleanTalk Spam Protect sets this cookie to prevent spam and to store the referrer page address which led the user to the website.
apbct_timestamp
session
CleanTalk sets this cookie to prevent spam on comments and forms and act as a complete anti-spam solution and firewall for the site.
apbct_urls
3 days
CleanTalk Spam Protect sets this cookie to prevent spam on our comments and forms and acts as a complete anti-spam solution and firewall for this site.
cookielawinfo-checkbox-advertisement
1 year
Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent
1 year
CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
ct_has_scrolled
session
CleanTalk sets this cookie to store dynamic variables from the browser.
ct_pointer_data
session
CleanTalk sets this cookie to prevent spam on the site's comments/forms, and to act as a complete anti-spam solution and firewall for the site.
ct_timezone
session
CleanTalk–Used to prevent spam on our comments and forms and acts as a complete anti-spam solution and firewall for this site.
thrivecart_v2
session
ThriveCart sets this cookie to enable the functionality of the shopping cart should you buy something.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
ct_checked_emails
session
Clean Talk sets this cookie to prevent spam on the site's comments or forms.
ct_checkjs
session
Clean Talk sets this cookie to prevent spam on the site's comments or forms.
ct_fkp_timestamp
session
Clean Talk sets this cookie to prevent spam on the site's comments or forms.
ct_ps_timestamp
session
Clean Talk sets this cookie to prevent spam on the site's comments or forms.
ct_sfw_pass_key
1 month
Clean Talk sets this cookie to prevent spam on the site's comments or forms.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookie
Duration
Description
__utma
1 year 1 month 4 days
Google Analytics sets this cookie to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb
1 hour
Google Analytics sets this cookie to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics.
__utmc
session
Google Analytics sets this cookie to enable interoperability with urchin.js, an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits. It is deleted when the user closes the browser.
__utmt
10 minutes
Google Analytics sets this cookie to inhibit the request rate.
__utmz
6 months
Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_fbp
3 months
Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga
1 year 1 month 4 days
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gat_gtag_UA_*
1 minute
Google Analytics sets this cookie to store a unique user ID.
_gid
1 day
Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
ct_screen_info
session
CleanTalk sets this cookie to complete an anti-spam solution and firewall for the website, preventing spam from appearing in comments and forms.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
ebay
session
The domain of this cookie is owned by Ebay. This cookie is used for targeting and advertising purpose.
fr
3 months
Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.
NID
6 months
Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads.
VISITOR_INFO1_LIVE
6 months
YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA
6 months
YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC
session
Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices
never
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id
never
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId
never
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests
never
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.