I don’t have anything for Back to School Shoppers!

by | Jul 18, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Sellers will tell me  “Kathy I don’t have any Back to School items to offer shoppers!”
Really? Are you sure? Let’s see what do Back to School Shoppers want to buy?
Back to School shoppers purchase clothes for all ages from toddler through adult at all price ranges  and items that are new and gently used.
While parents shop for their children they often grab some choice items for themselves!
School room and craft supplies of all sorts . This includes paper products and of course electronics with all their accessories.
Back packs and bags to carry all the school and sports necessities are also being shopped for.
Dorm Room Supplies are needed as well as everything for outfitting one’s first apartment including pots, pans, knives, forks, knives, spoons,dishes, food storage containers,cleaning supplies, towels, potholders, sheets, blankets, pillows, bed risers, lamps, storage bins in all sizes, hangars,travel mugs, water bottles, can & bottle openers, wine screws, microwaves, small refrigerators, shower caddies, irons, dust busters, blenders and more.
In each of these categories students ( and teachers) want to express their taste and style.
A savvy seller looks to source products that are modern, vintage and or can be personalized with different colors, style choices and even monogrammed.
Do you have some great ideas now? Good for you!
Now go through your inventory deciding what to feature for your Back to School Promotions on your eCommerce site and on Social Media.
Be ready for your shoppers with free shipping, fast friendly customer service, easy returns and exchanges when needed and you’ll be looking at Back to School profits!
Back to school
Photo Courtesy of Avolore

Holiday Boards on Pinterest

by | Jun 14, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

Pinterest is an effective social marketing and branding tool for any size business( small, medium and large) on Social Media whether your a brick and mortar store, internet or both.

Let’s say you have a Father’s Day Board on Pinterest.
What do you do once the Holiday is over? Do you leave the Board up or delete it?

Rather than lose the followers to that board you can rename the board to something appropriate. So if it’s been let’s say a Mother’s Day Board you could relabel it “What to get that woman in your life” or “Perfect gifts for Her”. You get the idea?

You don’t want to relabel something that has nothing to do with what you were pinning as people followed that board for that content.

One thing to keep in mind anytime you change the name of a Pinterest Board you are changing the URL. If you have put the board somewhere else in the social media world or if you have embedded it as a widget on a page renaming the Pinterest Board will kill the link. In that case you’d want to not change the name. 

So in 5 seconds(or less) you can rename your board and keep your followers. It’s a win win solution.

Next year when that Holiday rolls around just relabel your board again and you’re good to go.
Time to get busy pinning!

The Holiday is over what do I do with my Holiday Pinterest Board?

 

Customers are people that matter.

by | May 14, 2014 | eCommerce Selling Tips, Selling on eBay

I was in a favorite local restaurant with my husband this past week. I watched the owner move about greeting people.
He stopped by numerous tables checking on how they liked their food and making pleasant conversation.
He did not sell anything.
He smile, he chatted and brought water to one table rather than calling a bus boy.
He was actively engaged and caring with each individual. It was genuine.
This small restaurant in the brutally competitive marketplace that New York City is has been in business for over 35 years.
Want to guess why?
Yes they have a good location, food and service but I’ve seen dozens of similar restaurants come and go over the years.
This restaurant succeeds where have many have failed because of one very important word – care. This restaurant’s  center is care for it’s customers. It starts with the owner.
Care does matters. Care shows in how you list your products, ship and all communications with your shoppers.

Want repeat customers? Care.

Showing care is as simple as a glass of water in a restaurant.

 

Think and Plan for Christmas now

by | May 8, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Now is the time to be planning for your Christmas Holiday selling season.

Now is the time to be thinking what products you will sell for Christmas and the Holiday selling season.

Contact your manufacturers now. Look online and locally for products now.
Look at last years sales and reviews what sold and when.
Place your orders now.
Christmas in July has become a large pre-season sales opportunity for retailers. To take advantage of profits during summer Holiday sales your products need to be in hand now.
It’s not too late to be ready for Christmas in July if you act today.

Spring is the time to think Christmas selling

 

Hot Sunday Social Media tip

by | Apr 27, 2014 | eCommerce Selling Tips, Selling on eBay, Social Media Tips

Sunday night is prime time on ebay.
It’s a great time to end your auctions and listings to get the best price possible for your wares.
Help your items get the best price possible by promoting throughout the day on Social Media.
Tweet on Twitter
Pin on Pinterest
Post on your Facebook Business Page
Post pictures of your items on your Instagram account &more.
Remember best results are fun and social. Be sure to post great social content as well as your listings or your followers will see you as a spammer.
Get busy on Sunday and help your ebay items sell for great prices!

Promote your ebay Sunday listings heavily on Sunday.

 

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