eBay sellers do you know there is a secret weapon that can increase your sales?
This weapon is so secret many eBay sellers don’t even know that they have it!
Can you guess what it is?
It’s building HTML links to similar products or eBay store category.
You’re thinking “You want me to add HTML?” .I’ll explain.
Not All HTML Is Bad
With sellers streamlining their listings to be optimized for mobile, HTML has gotten a bad rap in recent years.
HTML is necessary to tag text and elements in your listing to be read on the world wide web. What you don’t want is EXCESSIVE HTML that bogs down your listing. Excessive HTML can make listings load slowing on mobile devices. A brief to the point listing loads fast and engages shoppers, which can translate to better sales!
In the past many sellers have build HTML links to their ENTIRE store to place at the bottom of their description.
The idea was that this eBay HTML store link helped to direct shoppers to browse the seller’s store. With experimenting I have found rather than include a link to my entire store I get better results with an HTML link to the specific eBay store category that the listing relates to.
An HTML Link To A Store Category Can Bring Sales!
For instance if you sell men’s shirts, you can build a link to men’s shirts, or men’s clothing . If your clothes are broken down by size you could build a link to other clothing in that size. The point is to pick an eBay store category directly related to the item the customer lands on. Also keep in mind when you’re selling a plate in a specific pattern. Why not include a link to the bowls in the same pattern at the bottom of your listing? An HTML link adds a mere 2-3 lines of HTML to your listing. To compare, most scrolling galleries add 12-20 lines of text!
Good HTML store links encourage your shopper to further browse and shop with YOU.
Your shopper may decide they don’t want the green shirt in their size you sell, but thanks to your HTML link they find a red shirt in their size you stock and BUY it!
Well chosen HTML links can keep shoppers in YOUR store shopping rather than hopping back to eBay search and OTHER sellers items! eBay‘s policy on building links changes June 1, 2017. The video below is complaint with this new policy as outlined HERE by eBay.
I walk you step by step through the process of building and placing an HTML link on your eBay listing in this short informative video.
Sellers, Father’s Day will be here in less than 2 weeks!
There is still plenty of time to target eager gift shoppers so that they make their purchases with YOU!
Here are 4 simple steps that can work to increase your Father’s Day sales everywhere you sell!
This information is great for sellers on eBay. Etsy, Amazon and your own website.
1-CUSTOMERS WANT THEIR PACKAGES FAST!
Excellent sellers always ship quickly.
To score extra sales for Father’s Day offer your customers the choice of paid shipping upgrades.
If you normally ship 1st class, offer your people the opportunity that for a nominal fee they can upgrade their purchase to Priority or Express mail. Shoppers like choices. Offering consumers paid shipping upgrades is a win-win!
2- GET THE WORD OUT!
Get The Word Out!
You have products for sale. You need customers to buy them. Social media is a great way to help shoppers find you!
Posting regularly on your Facebook Business page, Twitter, Instagram and Pinterest is crucial to help shoppers discover your items.
To attract Father’s Day shoppers be accurate with great keywords. Great keywords enable consumers to find you on the sites you sell and using Google search. Be sure and mix great social content in with your product posts.
Customer service is always crucial for a successful business on eBay. Etsy, Amazon and your own website.
Smaller sellers can grab extra sales close to holidays by being very responsive to customer questions.
Super speed and professionalism in answering queries on size, fabric content and the myriad of things a shopper can ask, may get the smaller seller the sale over the large retailer. Large retailers often have auto responders and or delays in communication that can lose them business.The smaller seller that answers promptly gives the shopper what they need and gains the sale!
4- RUN A SALE!
Run A Sale!
Shoppers love to save money! Stand out in the crowd by running an attractive Father’s Day sale whether you sell with an eBay store, and Etsy shop or your own website.
A discount of at least 10% grabs the eyes of busy shoppers!
Grab Father’s Day sales now and in the coming week with fast shipping, great social media content, a quick response time on customer questions and running an eye grabbing sale!
Isn’t it nice to be busy shipping?
4 Simple Steps To Score Last Minute Father’s Day Sales!
eBay has chosen to advertise on Facebook for a long time.
eBay is looking at using Facebook Messenger’s capabilities with end of auction notifications to eBay shoppers to increase traffic and revenue on eBay‘s site.
Hal Lawton the Sr VP of eBay North America spoke to these facts in a blog post he did recently for Channel Advisor.
It means that eBay has done extensive research into where to find and engage with eBay shoppers. eBay finds its consumers on Facebook. If eBay with it’s astute and thorough research has chosen Facebook to reach shoppers, why not learn from eBay‘s example?
eBay Shoppers Are On Facebook!
Just as your product listing is your foundation for reaching shoppers on eBay‘s site, so your Facebook Business page is your keystone for finding and engaging with your shoppers on Facebook.
There are several crucial areas in the Facebook Business page About section that many sellers skimp on or skip altogether.
The about section of your Facebook Business page includes entry areas that you can use creatively. It’s wise to include brand names and type of products that you offer for sale. As a seller you want to maximize these areas with great keyword choices to help Facebook search and internet search engine find you!
With my free power tips you can get to work NOW on having a great Facebook Business page. A professional looking and sounding Facebook Business page is a tremendous tool for sellers. With my FREE Sales Power Tips For Your Facebook Business Page you are on your way to more sales. A super Facebook Business page can bring YOU more shoppers for all your products on eBay!
Learn from eBay. Use the power of Facebook like a Pro!
The kids are graduating from high school, college and graduate school this month. If it’s graduation time that means Father’s Day is almost here!
Are YOU going to score some Father’s Day Gift sales, or will the customers pass you by?
Customers want to shop quickly and easily. To win at Father’s Day Sales this year as an eBay and Etsy seller, it’s important to set up your products so that’s it hassle free to shop with you!
Is a Father’s Day category a smart move for you? Team up with fellow Etsy sellers and create Etsy Treasuries featuring each other’s products and promote each other’s Treasuries on social media.
eBay store sellers, do you have enough Father’s Day gift products to warrant a Father’s Day category?
You may be overlooking items that are perfect Father’s Day gift items.
Grab my FREE 44 Killer Product Ideas For Father’s Day!
With or without an eBay store, eBay collections are a great way to put your gift products front and center for shoppers to discover!
eBay collections can be easily shared on your Facebook Business page, Twitter, Pinterest and Instagram!
eBay store owners and Etsy Shop sellers don’t forget you can feature your gift items in your stores! eBay store sellers in Manage My Store, edit my store you can hand select your featured items! Etsy shop owners click the star on your selections in your Listings Manager.
Sort through your eBay and Etsy inventory looking to discover gift ideas for Father’s Day!
My FREE 44 Killer Father’s Day Product List helps you to accomplish this task. Once sorted, feature and promote your gifts items so customers can find and buy your items.
Ship with care and speed, and your first time shoppers will return to enjoy shopping with you AGAIN AND AGAIN!
I did a recent poll in 2 large eBay seller Facebook groups that I founded. I asked the sellers, what was the number 1 pain point for them as new sellers on eBay. I was thinking they would mention sourcing inventory, or book keeping.
Want to know what they thought their number 1 weakness was as a new eBay seller?
It was shipping!
The Number 1 Pain Point For New eBay Sellers!
When starting to sell on eBay, shipping can be overwhelming. It need not be. Let me break it down for you.
Before your start to list your eBay item, put it on a postage scale with ALL the packing materials you plan to use and weigh them. In addition to the weight I see, I add an extra ounce to account for the packing slip and business card I insert with my packages.
Boxes and wrapping can be found for free with many local businesses if you ask.
Some neighborhoods have free cycle for boxes and packing materials. It is wise to buy a postage scale. A good postal scale can be had for under $40. Bubblefast is a wonderful family run company that sells shipping supplies and postal scales. If you use the code ESNBES you can save 10% on any order!
Reliable postage scale from Bubblefast!
If you are watching your money very closely while you start your eBay business you can make a trip to your local post office with your item(s) and packing materials and weight them there.
Using a bathroom scale is not advised as they are inaccurate for packages that need to be weighed to the nearest ounce.
After your weigh your items, be sure to measure the box or mailer you plan to use to ship your products in. Now you’re ready to fill in the shipping portion of your eBay listing!
You’ll want to fill in the description area and return policy. Now you’re at the shipping portion of your eBay listing.
My popular eBay selling guide The Secret To eBay Search For Sellers walks you step by step through your entire eBay listing. My guide hands you the tools to get the most out of every portion of your eBay listing!
Stand out on eBay with The Secret To eBay Search!
In the shipping portion of your listing, fill in the weight and dimensions of your item.
Select the shipping service you plan to use. Starting off most new eBay sellers find USPS the simplest to use. Depending on your neighborhood many postal employees will take your packages while they service your route. Check with your local carrier to see if they are able to do this. You can mail domestic US items in a mail box when you print and use labels through eBay shipping. You can also schedule a package pick up on the USPS website!
Chose what level of service you want to offer when you ship your eBay item.
Are you shipping 1st class package, parcel post, media mail and or Priority mail? 1st class now goes up to 16 ounces here in the US! Often you’ll find for lighter weight items such as DVDs and CDs first class will be cheaper than media mail, so be sure and check on the USPS site and calculate your prices! eBay offers sellers calculated shipping. Enter the weight. dimensions, and shipping service. After submitting the necessary information click calculated in eBay‘s shipping details and let eBay calculate the shipping for you. eBay will charge your buyer the correct amount for the weight, dimensions and service you’ve selected.
You can offer more than 1 mail service to eBay shoppers!
Shoppers Love Shipping Choices!
An upgrade in mailing service with a nominal fee can be a great option to offer your shoppers. Let’s say I have a 10 oz blouse that I am shipping 1st class mail to my US shoppers. In the shipping area of my eBay listing I can click OFFER ADDITIONAL SERVICE . With the drop down menu that eBayshows me I can select an upgrade of Priority Mail and /or Priority Mail Express. Calculate what you will charge your customer, or click calculated and let eBay do the math!
Buy a postage scale or use the one at your local post office. Use the USPS site to calculate the correct price to mail the item you plan to sell, or with the dimensions and weight entered on eBay, use the eBay shipping calculator and let eBay to do the math for you.
Using my hit guide The Secret To eBay Search For Sellers as your listing guide and taking the time to choose the right shipping service for your item, you are on your way to successful selling on eBay!
Congratulations and get ready to pack your eBay sales!
Are you ready to increase your eBay online sales in with less than 1 hour of work? I know you are, so let’s get to work!
Go into your eBay inventory and sort it by how long it’s been listed.
You can sort by date listed with or without an eBay store in your eBay Selling Manager, Selling Manager Pro and/or Seller Hub by customizing your view. Make sure you have start date clicked in your customized view. HERE is how to access and change this in your My eBay.
Look at what you paid for the items. If you’ve had the product(s) for more than 2 years there are 3 tactics you can use.
You can sit tight and see if the item sells. If the product in question is a collectible item, waiting for the right buyer can make sense. It would be wise to have your collectible items listed using Best Offer and periodically tweak the keywords and promote the listings on social media.
After sorting your eBay inventory your 1st tactic for older merchandise is do a serious mark down sale if you have an eBay store.
A deeply discounted sale is a tactic brick and mortar retail stores use regularly and it works. Mark the older items down, 30, 40, 50% and run short duration sales. With Markdown Manager or CampaignGO you can set up a sale quickly. CampaignGo has the added benefit to the seller that one can mark down merchandise using the seller’s own eBay store SUBCATEGORIES! Using subcategories is helpful in targeting merchandise to move! Slash your prices as deeply as you can. Your sales goal is to move merchandise. A short duration sale gives the eBay seller slash pricing and a time clock on the item. You want customers seeing how little time is left on that sales clock encouraging them to make their purchase NOW while your item is deeply discounted! I can set up a sale with CampaignGo in under 90 seconds!
It’s Time To Sell!
The 2nd tactic to increase sales with less than 1 hour of work is to run eBay auctions. You can run eBay auctions with or without an eBay store.
Take an assortment of your inventory that’s been sitting for a while and set up a series of auctions. Set your auctions to start at a price you are willing to take if you only get 1 bid. Normally Sunday night and Monday night are the highest traffic times on eBay, but do your own research using eBay’s Advanced Search and the professional research tool Terapeak. Some items sell better on weekdays and or daytime. Take a few minutes and see what’s best for the eBay inventory that you are selling. While you’re researching double check your keywords and make sure you’ve made the best choices. eBay auctions done right can move merchandise quickly and effectively. I outline advanced auction strategies to increase your sales in my hit class Secret Sauce for eBay Sales.
In under 1 hour you’ve sorted your older eBay listings into 3 batches.
With batch 1 of inventory you consider using Best Offer and you are willing to wait for the right buyer. Batch 2 you run a series of deeply discounted sales to take advantage of slash pricing and the eBay sales clock. Your 3rd batch with some research you’ll launch a series of auctions to move stale merchandise and increase your immediate cash flow. Secret Sauce for eBay Sales is a huge help to eBay sellers with or without an eBay store to successfully optimize your eBay auctions to bring you the very best prices.
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