Now it’s time to start planning how to get the most out of this year’s eBay seller conference.
First of all, block out the dates and time frames on your calendar. Do this on paper or via your favorite calendar app, such as iCal, Google or Outlook. eBay Open 2022 is Wednesday, September 21, through Friday, September 23. It runsfrom 10am-3pm PT all three days. Attending the entire event live? Be ready and fit your listing, shipping, and other daily eBay tasks around that five-hour block of time. Pace yourself.
Next, take a look at the eBay Open 2022 agenda.
Many sessions happen twice over the course of the event’s three days. Furthermore, some will be recorded. View them on YouTube after the event is over.However, although certainpresentations during the event may be replays, the Q&A with eBay staff and seller panelists will be live each time. So have your questions ready!
Each day kicks off with an hour of networking and winds down with more networking.
Furthermore, on Wednesday and Thursday, the initial social time is followed by keynotesfeaturing various eBay executives. CEO Jamie Iannone and Jordan Sweetnam, Senior VP and GM, North America; Andrea Stairs, VP, CMO and other key staff. Additionally assorted eBay sellers will share useful selling tips. Furthermore, Thursday includes an afternoon keynote as well. In closing, Friday wraps up with a closing keynote.
The rest of each day of eBay Open 2022 is devoted to learning.
During the event there breaks for fun activities like eBay trivia. Additionally they give you time to grab a snack, snap a selfie in the eBay Open photo booth, or check out the booths in the virtual Expo.
Get in the zone.
To add a session to your calendar, click on the little calendar page icon next to that session’s time slot in the agenda. All three days of eBay Open 2022 offer a trio of educational tracks. Fundamental, Advanced, and Seller-Led Training Sessions cover every aspect of selling on eBay:
Acquiring and managing inventory
Buyer psychology
Customer service
Listing best practices
Market research and marketing
Shipping domestically and globally
Social media
Tools and analytics
In addition, there are sessions devoted to eBay stores, seller protections and policies. eBay Main Street, and more.
Wednesday’s afternoon agenda featuresCategory Sessions focusing on:
Collectibles
Electronics (Refurbished)
Fashion
Heavy Equipment
Home and Interior
Luxury (Handbags, Jewelry, & Watches)
Motors and Parts & Accessories
Sneakers
Trading Cards
Read the description of each vertical’s session.
If you sell in that category, you’ll probably want to attend that session. Jot down any questions that come to mind in case there is time for Q&A. Once you actually sign in on the day of the event, the agenda will display in your time zone, and you can click the little plus sign next to each session’s titleto build your own personal agenda.
Be ready to get the most out of eBay Open 2022 with these great tips!
Be part of a live studio or mix and mingle at a watch party.
This year’s eBay Open is a hybrid event: On Friday, live eBay Open Studios in three cities will take place concurrently with the virtual conference. Attendees will watch the closing keynote together online while they mingle with eBay staff and each other.
All three Open Studios (in Los Angeles, CA; Austin, TX; and New York City) are already sold out.
But some seller meetup groups are planning watch parties of their own. Already Watch parties are planned for Allentown PA, Boston MA, Chicago IL, Denver CO, and Las Vegas NV. As these community-based social events are announced, I’ll post them in the pop-up Facebook group I’ve created for eBay Open 2022. Come join your fellow sellers in this fun group HERE.
Seller run eBay Open 2022 Facebook group!
Think of eBay Open 2022 as you would a live conference, minus the hassle and expense of having to pack a suitcase, travel, and pay for a hotel room.
Dress comfortably, and have fun showing your eBay spirit by wearing an eBay-branded shirt, cap, or both. If you don’t own any eBay-branded apparel, you’ve still got time to shop for some. eBay’s eBayana category usually offers plenty of options for adding to your eBay wardrobe! Or just put together an outfit in the four colors of the eBay logo: red, blue, yellow, and green.
Drink your coffee from an eBay mug, and use one of your eBay water bottles from previous events. Take notes in an eBay notebook, using an eBay pen. If you take the post-eBay Open survey, you’ll also receive special event swag.
To help you get the most out of eBay Open 2022, I’ve created, Your Seller Success Checklist for eBay Open 2022. Download your complimentary copyHERE.
The eBay Time Away feature for sellers is now better than ever.
When it comes to selling on eBay, you’re always open. Whether you have an eBay store or not, your items are available to shoppers 24/7/365. But sooner or later, you’re going to need Time Away. Yes, that’s Time Away with a capital “T” and a capital “A.” Time Away is eBay’s way of letting you take a break from selling without having to close your store or end your listings.
Before eBay Time Away, only eBay store subscribers could put their selling on hold.
It was called Vacation Settings. You could choose to allow purchases while you were awayor to have your listings hidden. For sellers who didn’t have a store, the only way to get time off from eBay was to either bulk-edit listings to extend your handling time (up to a maximum of 10 days) or end your listings altogether, then relist everything once you were ready to get back to work.
Thankfully, now there’s a better solution available to ALL sellers.
If you need to take a break from selling, you can schedule some time away using — what else? — Time Away.
You can access Time Away from the “Change Settings” hyperlink in the upper right-hand corner of your My Messages inbox. Click on “Change Settings”, then scroll down to “Time Away and Automatic Response.” Time Away is also on the eBay App under “Settings.” You can also access it from this page, select “Go to Time Away Settings.”
Now you’re ready to set up and manage your Time Away settings and My Messages autoresponder.
Under “Set up your time away”, click “Let’s go”.
In addition to scheduling Start and End dates, you’ll need to decide whether you want to pause or allow item sales. If you allow sales, you can have up to 15 days of time away; if you pause sales,you can have up to 30 days. Then click “Apply”.
You can select today’s date if you need Time Away to begin immediately.
Within minutes, a message will appear at the top of your listings, letting buyers know that you’re away. However, it takes a few hours for estimated delivery dates to update. Furthermore, if you choose to “Pause item sales”, allow several hours for your listings to be hidden. So, it’s best to set up Time Away in advance.
Set your time away to start a day or two before you begin your break from selling.
Doing this accommodates any last-minute orders. Then end your time away a day or two later than your actual return date. This way you have time to pack and ship any sold items.
It’s a good idea to utilize Time Away’s My Messages auto-response feature as well.
Customize itwith a message letting customers knowyou’re away and when you’ll be back. Then click “Apply”.
Bear in mind that whether you choose to pause sales or allow them, delivery dates will NOT be updated for:
Second Chance Offers
Auto-accepted Best Offers
Pending counteroffers
Seller-initiated offers accepted during Time Away
Items with Local Pickup or Global Shipping Program (GSP) as a shipping option
So don’t send out offers right before you go on vacation.
In addition, plan to edit handling time and/or shipping options for Local Pickup and GSP listings, as well as for any listings that offer eBay International Standard Delivery (eISD).
If you opt to allow sales while you’re away, your listings remain visible, and buyers can purchase your items.
However, they’ll see a message at the top of your listings stating that you are on time away until thus-and-such date. Meanwhile, estimated delivery dates will automatically be updated in the Shipping and Delivery section of your listings.
Should you prefer to pause sales during your time away, your fixed price listings will be hidden from search results, so shoppers won’t be able to find and buy them. Even if a buyer already has one of your items on their Watch list or in their cart, they won’t be able to complete the purchase. Instead, they’ll see a note telling them that you are not processing orders until your Time Away end date.
When your Time Away ends, it can take a couple of hours for your listings to reappear in search results. However, they will do so automatically.
Auction listings cannot be hidden during Time Away.
They’ll continue to play out in real time. But a message at the top of the listing will inform bidders that you’re away, and the estimated delivery date will automatically be updated.
While you’re on hiatus (or when you get back), consider taking some time to brush up on eBay basics. My free guide How to Start Selling on eBay offers proven, actionable advice to sellers at all levels of experience. It even includes tips on sourcing inventory, some of which you can implement while traveling.
With the current economic times, two concerns are front and center for eBay seller, inflation and recession. How can you “recession–proof” your eBay sales?
Let’s look at inflation, recession, and how to recession–proof eBay selling!
Both inflation and recession are prominent in the headlines and on everyone’s mind right now. It’s the reason that prices have gone up for shoppers in the U.S. According to usInflationCalculator.com, as of the end of May, the current rate of inflation is 8.6%.
Inflation impacts what eBay shoppers buy.
Furthermore, we’re heading into summer — a time of year when many retailers, both online and off-, see a dip in sales. So how do smart eBay sellers recession proof eBay sales? It’s as simple as 1, 2, 3, 4.
First and foremost, think like a buyer to recession-proof eBay selling!
What ARE people buying, despite inflation and the season? Well, for starters, a recent NPR article says that while people may cut back on purchases for themselves, they will continue to shop for and generally spoil their pets.
Can YOU source items for this market? To get inspired, search pet-related categories on eBay. Terapeak is a big help for spotting trends and hot items and/or niches; it’s under the Market Research tab in Seller Hub.
A more advanced product research tool available to eBay sellers is Zik Analytics.
Using Zik Analytics sellers can quickly spot current sales trends in a wide variety of categories on eBay. Zik Analytics not only helps eBay sellers find what’s selling, it also shows themthe sell–through rate — i.e., how quicklyeach item is selling. It’s great to discover eBay sales trends, but it’s equally important (if not more so) to know how fastan item sells!
Once you discover popular categories and products, watch local thrift shops, yard sales, clearance sections at both online and brick-and-mortar retailers. Be sure to include your discount and wholesale suppliers. With Zik Analytic’s powerful eBay research tools, you can quickly see if the type of item you want to source is available on Ali Express and or Alibaba. Remember: It’s always wise to source from a variety of vendors.
Second, remember that people are traveling again!
Also noted in the aforementioned NPR article is the fact that after being homebound for the past couple of years, Americans as well as people around the globe are back on the move.
So while you’re wearing your think-like-a-buyer hat, think about this: What do travelers need? One exceptionally useful item that’s also easy to source is fanny packs. Yes, what the British call “bum bags” are still in style for traveling. Better yet, there are lots of ways to source them.
When I checked sold items on eBay via Advanced Search, I found out that nearly 11,000 fanny packs have sold during the past 2 weeks alone. That’s a lot of fanny packs. And Zik Analytics offers sellers a deeper dive on the the hot topic of fanny packs.
Third, note that consumers are looking to stretch their dollars — so go grocery shopping to recession-proof your eBay!
Groceries are a major household expense, so they’re where people pinch their pennies. Albeit eBay is not typically a go-to ecommerce site for groceries, they DO sell. Especially limited edition flavors and/or other regional variants of a product, becausewhat’s available in one part of the country may be scarce or downright unavailable elsewhere.
One particularly huge and hot grocery category is TEA. Check sold tea items on eBay — and hold on to your hat, because there are more than 30,000 of them. Yes, really: THIRTY thousand-plus!!Can you source brands and/or tea sets that will sell?
In addition to local suppliers, keep the handy and informative tools of Zik Analytics in mind. You can research tea and discover if products you want are available quickly from AliExpress or Alibaba. It’s something to keep in mind.
Fourth, guess what else people like to buy online, where they can get the best deals? Health & Beauty items!
That fascinating NPR article calls it “the lipstick effect”. In the article, Priya Raghubir, professor of marketing at NYU’s Stern School of Business, defines the lipstick effect as “when consumers spend on small luxuries like perfume or high-end beauty purchases even in a downturn.”
Here in New York City, I can find new, unused, sealed makeup at thrift stores.Keep an eye out at estate and yard sales as well. Someone may have bought some new makeup and then changed their mind. Or they received it as a gift and never used it.
Furthermore Zik Analytics powerful research tools can help you find in demand health and Beauty items on AliExpress and Alibaba.
Pro tip: When I’m in storessuch asSephora, I chat withthesalespeople. Are there colors and/or styles being discontinued? MANY discontinued lipstick, eyeshadow, and nail polish colors sell extremely well on eBay, because consumers LOVE their favoriteshadesand will pay big bucks forthem!
Here’s the bottom line:
Despite inflation, recession, and the onset of summer, something sells on eBay every second of every day. It’s up to you to see to it that YOU are among those selling that something.
Think like a buyer. Buyers are shopping. To stay successful t’s a matter of coursing and selling what IS in demand. Searching eBay and using Terapeak will help. When you’re ready to step up your game, look at the professional research tools Zik Analytics offers to eBay sellers.
To that end, as you’re listing, remember: You want to create OPTIMIZED listings that will rank well in eBay search results. So grab your complimentary copy of my free guide, Dominate eBay Search & Win More Sales!, athttps://ilovetobeselling.com/webinars-and-workshops/dominate-ebay-search-tips/. It’s packed with powerful, proven tips for creating listings that sell fast for top dollar.
Sell on, eBay seller! There’s no need to let inflation, recession, and/or the summer slowdown bring you down — or bring down your sales.
eBay’s policy on eBay Listing Page views has recently been updated.
As an eBay seller, you know what it takes to get sales: You’ve got to offer the right stuff at the right price — and you’ve got to list it right, too, so that it gets found by the right buyer. In the recent Spring Seller Update, eBay announced a change in the way that listing page views are counted. I discuss this change in detail in my blog post eBay Spring Seller Update 2022: Change Ahead.
What it boils down to is this: Only eBay listing page views by humans will now be counted and included in eBay’s traffic reports.
Previously, page view counts included views by bots — AI (artificial intelligence) entities that crawl the worldwide web, scanning websites. Bots now account for approximately 40% of internet traffic, but their page views don’t lead to sales. They just inflate your page view count.
That’s because bots don’t shop.
Only humans shop. So eBay is filtering out non-human page views in order to give sellers more accurate data.
This important change started rolling out at the end of April. When your listings are ready to be updated to the new page view counts, you’ll see notifications on your Active and Unsold Listings pages in Seller Hub.
Bot traffic varies across products and categories.
But chances are you’ll notice a significant drop in listing page views. Don’t worry about it! The lower numbers in your traffic reports don’t mean that less shoppers are looking at your items. Actual traffic from potential buyers is not changing. You can read more about updated page view counts on eBay.
To get a better handle on this change, look at your traffic report for sold items.
How many page views did those listings get — 1? 5? 10?
Remember: It’s about getting the right views. And that means creating a great listing that will get found by your buyer. Not just any buyer, but YOUR buyer!I explain this in my recent video What Happened to My eBay Listing Views?
A great listing starts with a great title, filled with good keywords that buyers would use when searching for your item. Look at that item. What best describes it: Brand? Shape? Color? Pattern? Model number? Size? Use? Put those in the title. eBay gives you 80 characters; use them! Don’t waste characters on punctuation or emojis.
I’ve got more great listing tips in my free hit guide eBay Listings that Sell. Download your complimentary copy HERE,.
So in sum, don’t panic over a drop–off in page views right about now. Instead, optimize your listings to attract more human eyeballs.
Have you checked your eBay listing views recently?
eBay unveiled the eBay Spring Seller Update 2022 this month. It is positively brimming with good news for sellers! There are also some not-so-good aspects, of course, particularly around category changes. You can find and read the entire Spring Speller Update for yourself at ebay.com/sellerupdate.
First, the really good news in the eBay Spring Seller Update 2022: a new Unpaid Item initiative!
For years, sellers have asked eBay to require immediate payment on Best Offer and auction listings. Too many such purchases end up as unpaid items, which is frustrating for sellers. eBay spoke about the coming of requiring payment from buyers when making offers in the eBay Winter Seller Update of 2022. eBay has listened. In previous years, all monies went through PayPal, so eBay couldn’t implement an immediate payment requirement.But now that eBay holds the purse strings in the form of Managed Payments, it’s become a viable option. eBay is not setting a specific start date for this new policy, stating only, “Later this year, we’ll start asking buyers to pay when they accept a seller’s Offer to Buyer or a counteroffer.”
More good news in the eBay Spring Seller Update : bundle offers!
On Poshmark, buyers can put several items into a bundle and send an offer to the seller. eBay sellers familiar with this Poshmark option have asked for it to be made available on eBay as well.
eBay came through, saying, “We’ll also introduce a new feature that will let buyers request a bundled offer on multiple items. These multi-item offers can be completed in one transaction, saving you time and making it easier for buyers to purchase more of your items.”
Look for this to roll out later in the year.
Positive updates to seller-facing data!
eBay is changing the way it tallies listing views. You know how disconcerting it can be to see listings that have lots of views, but still haven’t sold. What you may not know, however, is that some items get viewed by AI (artificial intelligence) entities called bots as much if not more than they do by humans.
This typically happens to products with well-known brand names — such as Apple, Disney, or Barbie. Keywordtermslike Mid-Century Modern or even “cell phone” may trigger bot activity, too.
Starting in April 2022, eBay willfilter out bot views from the total number of impressions.This is good news for sellers. Views from human shoppers are of interest to sellers, not bots that crawl the internet harvesting information!
Furthermore, eBay has promised to add a new Listing Traffic History Report thatwill enable sellers to quickly and easily analyze traffic to their listings over the past 30 days.
eBay’s new messaging format is now live in the eBay Mobile app!
As promised in the2022 Winter Seller Update, eBay has begun rolling out the beta version of their newly improved member-to-member messaging system. When you’re invited to opt in — if you haven’t already — I highly recommend you do so. eBay reports excellent feedback so far from both buyers and sellers, and I personally use and love it.
New look to eBay messages between buyers and sellers! (Photo courtesy of eBay)
More payout options plus a digital wallet!
eBay’s 2022 Spring Seller Update reiteratesthe newly expanded list ofchoices as to when you receive your funds from Managed Payments. The choices are daily, weekly, biweekly, or monthly. eBay also reminds sellers that the company will soon be adding a digital wallet. Using the wallet sellers can use funds earned from selling to make eBay purchases.
Now for the sticking points: category changes and item specifics.
Possibly the most dreaded of all eBay changes are those to categories. But they are a part of every seller update,driven by buyer behavior, changes in available inventory, and changes in mandated information for global selling and shipping.
eBay Spring Seller Update 2022: Categories affected by changes coming May 17!
The eBay Spring Seller Update announced the following categories have changes coming May 17, 2022.
Collectibles (Toys)
Health & Beauty
Home & Garden
Parts & Accessories
Those are all very large categories. If you sell in any of them, pay close attention to any upcoming Requireditem specifics notifications youreceive via Seller Hub or eBay’s My Messages. You’ll have until mid-July to add newly required attributes to your listings.
Remember: Item specifics feature terms eBay uses in search, so it’s beneficial to your listings’ ranking in search results to include newly required item specifics fast — it will help your items to get found by buyers! Read up on all the details of these upcoming category changes HERE.
Good things are coming…but not yet!
There’s plenty of good news in the 2022 Spring Seller Update. However, eBay is very vague on when these exciting new initiatives will go live. Still, on balance, there’s a lot of good stuff to unpack here. Think carefully about how the upcoming changes will impact you in your business on eBay.
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