A Facebook business page is a sales driver for eBay sellers.
Your Facebook Business Page is an eBay sales driver!
eBay sellers if you’re ignoring a Facebook Business page, you’re ignoring your shoppers. Facebook is on fire these days. With the vast majority of the world’s population in quarantine due to the global corona virus pandemic, it’s become a virtual lifeline. You’re probably spending more time there yourself!
As no less an authority than The New York Times recently noted the upsurge of Facebook traffic. “Now, stuck inside their homes and isolated from their families and friends, millions of Americans are rediscovering the social network’s virtues. That has lifted usage of Facebook features like messaging and video calls to record levels and powered a surge in traffic for publishers of virus-related news.”
In fact, Facebook is experiencing a surge in traffic, period.
What does that mean for you — and your business on eBay? It means you need a Facebook Business Page, stat! It’s absolutely free and will pay off big-time, even after the corona virus pandemic is over. You can set up your Page with just a few clicks, so what are you waiting for? Get started ASAP!
Or maybe you already have a Facebook Business Page. But you haven’t done much with it, and/or you aren’t seeing much traffic. This is your chance to change all that eBay seller. So strike while the iron is hot — hot — hot. Even if you don’t have an eBay store, you can use a Facebook Business Page to drive traffic to your listings.
“But Kathy,” you say, “I know I should set up a Facebook business page…but then what do I do with it?”
Well, for starters, you need to post to your business page on a regular basis, Try for at least once a week, more as time allows. But don’t just post about items you’ve got listed. Nobody wants to see a steady stream of product posts. If all you’ve been doing is sharing links to your listings and/or various store categories, it’s no wonder you haven’t gotten many visitors, let alone return visitors.
When all you do it post your products, you are seen as “spam”.
You are social media noise, rather than a fun and interesting seller! All you’re saying with non stop product posts to Facebook is “Buy my stuff! Buy my stuff! Buy my stuff!” It’s boring at best, as well as potentially counterproductive. Remember, it’s called SOCIAL media, not selling media. So be social! A good guideline to follow is the 80/20 rule. That means about 80 percent of your content should be social, while the other 20% can be about selling.
To help you get your new (or newly revitalized) Business Page off the ground, check out my free downloadable guide Sales Power Tips for Your Facebook Business Page. It’s packed with proven, easy-to-implement tips that really work.
So stop spamming your friends and family by sharing eBay links on your personal Facebook page.
eBay seller don’t spam your customers on Facebook!
An occasional selling-related post there is fine — for example, if you list a particularly interesting or unusual item — but your business really needs (and deserves) a Facebook page of its very own.
At times like this eBay sellers look to thrive not just survive.
eBay sellers – thriving during the COVID-19 crisis!
eBay sellers look to thrive economically during this COVID -19 pandemic. Here are my top tips to keep your online sales business strong during these tough times.
COVID-19 is a harsh reality for all of us right now.
It’s not just here in the USA; it’s global. COVID-19 impacts all eCommerce sellers worldwide. Sellers from Amazon, eBay, and Etsy to Poshmark, Shopify, and Walmart all feel CO-VID-19.
To begin, there is good news. Financial aid is available to help you get through this crisis. eBay has launched several initiatives. More potential resources are included in the recently passed Federal stimulus package. I don’t want you to miss out on anything, so let’s take it from the top.
eBay store subscribers received 50,000 free listings in March. And eBay Store sellers get another 50,000 this month (April). Don’t forget to activate this generous offer via the link in the Promotional Offers section of your Seller Hub Overview page.
Furthermore, eBay is supporting eBay sellers in other ways, including special seller protections.
Starting with your March 20th evaluation and running through your June 20th evaluation,your Seller Performance Standards will not be negatively impacted for 90 days. For details, check eBay’s announcement, “Protecting Your Seller Performance Through COVID-19”.
If your eBay sales are down right now, do your best to pivot quickly. Source, list, and sell items that are in demand right now, download my free tips eBay and COVID-19 A Seller’s Guide!
eBay and COVID-19 A Seller’s Guide!
Now let’s look to see what’s available for eBay sellers!
There are State and Federal programs to assist all small business owners. This includes all online sellers on sites such as eBay, Amazon, Shopify, Walmart, etc. Check eBay Main Street’s COVID-19 page. eBay’s Government Relations Team provides up to date links to Federal, State, and international programs.
Moving on to the recently approved COVID-19 Federal stimulus package. This legislation features unprecedented coverage for unemployment. There are benefits for unemployed workers.
Also there is coverage for contract workers who lost their jobs or had their hours cut due to COVID-19.
As an eBay seller, did you suffer work loss because of the corona virus? Explore whether or not you qualify for benefits. They are administered by individual states. So check out the links for your state on eBay Main Street’s COVID-19 Small Business Government Support Resources page.
Congress passed extensive loan and grant programs for small businesses suffering losses due to COVID-19.
These SBA loans and grantsare welcome programs. But it can take awhile to actually receiveyour funds. If you’re in the same boat as many sellers, you may need money now. Payability is one company that offers highly effective financial options for qualifying online sellers. This could be especially useful if you’re in eBay’s Managed Payments program. Payability is also very useful for Amazon & Shopify sellers.
There are several ways Payability can help you can increase cash flow and liquidity.
Instant Access provides next-day marketplace payouts. Instant Advance lets you get 75%-100% of your monthly marketplace revenue in one lump sum (up to $250,000).
Yes, this is indeed a challenging time in many ways.
So take a good hard look at your own situation. What helps you and your business right now?
Unemployment qualifications changed. Benefits have expanded. Could this help you and/or your workers? Are any SBA offerings a good fit for your business? If you need funds quickly right now to cover bills or pay for inventory, consider the speed, ease, and convenience of Payability.
A healthy cash flow is critical to the success of your online selling business. Payability offers a lifeline at this critical sales time whether you sell on eBay, Amazon or on your website.
So analyze your choices, and then act.
In closing, move forward even during these difficult days. Don’t let COVID-19 break your business’ stride!
To start, let’s talk about eBay, COVID-19 and you.
Selling on eBay during the COVID-19 pandemic!
Selling on eBay during the current COVID-19 pandemic. It’s the challenge of our lifetime.
Never before have we as Americans been through a global pandemic like COVID-19. We’ve faced the fallout from 9/11. We’ve weathered numerous hurricanes, floods, and other natural disasters. But the coronavirus is a worldwide crisis that is a test like nothing else in our experience.
What can and should you (and all of us) be doing at this difficult time?
Before even thinking of eBay selling and COVID-19, protect yourself along with your family.
How do you carry out this mandate to protect yourself and your family from the coronavirus? By knowing what is recommended right now — and staying up to the minute with information you can be sure is 100% accurate and reliable.
To do so, go directly to the COVID-19 page on the Center for Disease Control website (CDC.gov). There’s a clickable banner right at the top of the CDC home page.Don’t trust media reports or what you see on Facebook; get your COVID-19 info straight from the source!
By the way: Some of you will see right oneBay’s home page one way eBay has your back at this time;click on the Shop Smallbutton to see more. If you don’t see the “Open right now and here for you” banner on the home page, just go directly to eBay’s newSmall. Mighty. Open for Business page. It’s highly reassuring — even inspirational!
eBay has already announced that they will defer fees to support small and medium-size businesses through COVID-19. If you’re an eBay Store subscriber, watch your My Messages and regular email inboxes on March 25 for details on how to request support, or check the Announcements page.
With eBay shipping and CO-VID 19, take advantage of USPS’ scheduled pickups.
It’s hard to get to the post office when you’re sheltering in place. Luckily, you don’t have to go there; USPS will come to you. Every day except Sundays and holidays.. Because that’s how they roll. Schedule your package pickups via the USPS website (USPS.com) in just 4 easy steps.
It used to be that you had to have at least one Priority Mail package going out in order to schedule a pickup, but now USPS will pick up any class of package. It’s best to schedule package pickup no later than the night before the day you need it. Often if asked nicely, many carriers will take and scan your package(s) on the spur of the moment.
Now that you know what you need to do right now, let’s talk about what’s selling right now!
Folks are home. What do they need?
Some eBay sellers are doing very well, while others are struggling. Furthermore, many part-time sellers who have been laid off or are on hiatus from their full-time jobs are expanding their business on eBay and need to stock their virtual shelves.
So think about it: People are staying home.
In fact, many are stuck at home by local government order. Topping the list of products these folks need are household essentials and food. Ponder pantry items. Also think over-the-counter medications and vitamins.
Educational and entertainment items for kids are also in high demand. Look at books, DVDs, games, puzzles, and crafts items of all kinds.These in demand craft items includes lots of egg cartons, wine corks, clean and empty glass jars, plastic pill bottles, and the cardboard tubes from rolls of paper towels and toilet paper.
Adults need to entertain themselves as well. Jigsaw puzzles and many games are fun for all ages, as are the full gamut of crafting options. Think sewing patterns and fabric; knitting, crocheting, needlepoint, embroidery, and other needlework supplies. Also think about adult coloring books, perhaps bundled with a set of colored pencils or markers (especially the new glittery versions); and model anything kits.
And don’t forget scrapbooking. This is a perfect time for millions of hunkered-down Americans to get caught up on printing out and showcasing their photo libraries.
In addition, lots of folks are using this time as an opportunity to learn new skills or try new hobbies.
They need books and DVDs that teach crafting, DIY home improvement, auto mechanics, languages, and more.
In sum, today more than ever, you need to think like a buyer.
Look through your unlisted inventory. Look around your house or apartment. Do you have something on hand that other people need and/or that’s in high demand right now for whatever reason? Get it listed ASAP! My free tip sheet Dominate eBay Search will help those listing stand out to shoppers and get sold!
You should have received email about the eBay Spring Seller Update via My Messages in your eBay account. You also should have noticed eBay’s announcement of it. And here’s another “should” for you: By now, you should have read the entire update. If you haven’t done so yet, what are you waiting for?
As is typical of eBay’s updates, there is some fuzzy language. But there are also sizeable chunks of good stuff for sellers; it’s just that you practically need a road map in order to find them. That’s why I created my free downloadable guide Spring Seller Update 2020: Tips to Win the Scavenger Hunt.
Once again, listing optimization and sell-through rate are eBay’s primary concern in the eBay Spring Seller Update. That should give you some insight into what’s on the mind of eBay execs! There also are some interesting changes to Returns as well as to Seller Protections.
The biggest thing for you to check out is category changes, which also mean item specific changes. The latter are a work in progress, and they can be problematic. However, item specifics have an tremendous impact on your listings — and on how they rank in search results.
A Full Bucket of Changes, Mostly For the Better
The Spring Seller Update’s category changes will take effect in May 2020 in the following categories:
Business & Industrial
Jewelry & Watches
Home & Garden
Sporting Goods
If you have listings in any of those categories, revise them to have a full complement of their new item specifics! Tedious? Yes, especially if you’ve added custom item specifics. But oh, so necessary!
Expanded functionality for Terapeak (included free with all Store subscriptions from Basic on up.)
Multi-User Account Access (MUAA) also is expanding to offer read-only shipping data.
Volume Pricing — available to all sellers with multi-quantity items, not just to eBay Store subscribers; it’s extremely popular with buyers, which means it’s good for your sell-through rate. Give it a try!
New photo-editing tool turns your pictures’ background white; it’s only available in your smartphone’s eBay Mobile app, but a desktop version is in the works.
eBay International Shipping, a cheaper (albeit currently slower) option for sending packages to overseas customers.
Expansions to Send Offer to Buyers — now you can send up to 40 at once. This highly successful tool from eBay is a sales maker!
New Seller Help, accessible right from your Seller Hub’s Overview page; sellers in the beta group for this are reportedly loving it!
In closing, For details and clarifications regarding eBay’s 2020 Spring Seller Update, download my free tip sheet. There is treasure in eBay’s newest seller update, but it takes a bit of digging to find it all.
But dig in, because I don’t miss out on all the goodies in this eBay scavenger hunt!
eBay continues its long history of live eBay seller events in 2020.
eBay Seller Conference Events In 2020!
Rather than one large eBay Open event this year, eBay is rolling out a series of smaller, local Upfront events. This news is met with mixed feelings from the eBay seller community. Sellers are grateful to have live eBay events for sellers across the United States. But many sellers bemoan eBay not offering one big “blow out” event.
If you don’t know the history of eBay live conference events, let me enlighten you.
Once upon a time, from 2003-2008, there was an annual eBay event known as eBay Live! At its height, this legendary city-hopping conference attracted thousands of fervent eBay sellers. eBay Live! conferences occurred several times in one calendar year at key locations across the United States.
eBay Live! was a large conference that attracted hundreds if not thousands of sellers and staff. A key feature was workshops running on multiple tracks. One could also hang out with eBay staffers in the Pinks Lounge, named for eBay employees’ pink-lined discussion board posts. There were always “added attractions” at eBay Lives. At one, attendees could line up to have a book signed by then CEO Meg Whitman.
In the Expo Hall sellers discover useful third-party tools and services while collecting vast quantities of swag.
Attendees proudly sport eBay-branded apparel, eBay-colored hair, headgear, and accessories. A sudden burst of “pin music” alerts you to find the nearest eBay employee and claim another of that year’s series of collectible pins. Also eNotes, eBay’s own all-employee a cappella singing group, might turn up next to you in the Expo Hall.
Keynote addresses typically commence with a performance by eBay’s all-employee house band. The band originally was known as Negative Feedback and later as Twisted Lister. Sometimes Griff joined them on piano. So let’s just say, music was everywhere at eBay Live! events.
eBay Live! culminates with a gala with a red carpet entrance for all!
Sellers walk the eBay Live! red carpet through a vociferous clapping tunnel of applauding eBay employees. After an amazing dinner, sellers dance the night away to big-name musical entertainment. Entertainers like Kool and the Gang, the B-52s, or Weird Al Yankovich perform at eBay Lives. Weird Al’s hit parody “What I Bought on eBay” was greeted with thunderous applause complete with an audience singalong. All of this was at the 2003 eBay Live! gala in Orlando.
Sadly, these mega-conferences ultimately became unsustainable for the company.
The last eBay Live! events happened in 2008. But the following year, a call-in to eBay Radio lamenting the demise of eBay Live! sparked the founding of the inaugural eBay Radio Party & Conference (eRPC). And a new era of eBay seller conferences was born with the eBay Radio Party & Conference!
eBay Radio Party & Conference with eBay Radio’s producer Lee Mirabal at the helm, kept the spirit of eBay Live burning brightly.
So while eBay turned from organizing and running the mega conferences of eBay Live!, eBay Radio Party & Conference picked up the torch! Though a smaller conference, eBay Radio Party & conference brought together awesome eCommerce speaker line ups. It also showcased such fun features as a Best eBay Outfits contest. I myself was honored to be first a Mentor as part of eRPC’s informative Mentors Corner, and later for two years a presenter. Other eRPC innovations included networking lunches. At these lunches attendees shared Dutch treat repasts with speakers, sponsors, and eBay employees.
Nothing beats the learning of sellers talking to sellers!
The eBay Radio Party & Conference ran from 2009-2015. During those years, eBay did experiment with smaller regional conferences known as eBay: On Location. These took place in cities across the country. Sellers were grateful for the events albeit on a much smaller scale compared to eBay Lives of days gone by.
In September 2015, eBay celebrated the company’s 20th anniversary with We Are Twenty!
Held in eBay’s home town of San Jose, It was attended by some 1000 sellers. We Are Twenty had much of the energy of eBay Live! events from the past. It was wildly successful. Handing out $100 eBay gift cards to all registrants was a great way to kick off the event! It included a large array of eBay staff speakers speaking to eBay’s past and eBay’s future. Of course it included a great event party.
So in 2016, eBay brought back a series of large conferences with eBay Open.
Held in Las Vegas during the third week of July from 2016 through 2019, this annual seller celebration incorporated key eBay Live! traditions such as the beloved clapping tunnel. Presentations by key eBay executives anchored eBay Opens. Plenty of workshops of hot seller topics were available. 3rd party vendors and teams of eBay staff were readily available in the event’s Expo Hall. eBay Radio was on hand broadcasting live!
Though not offered across the country as eBay Live! had been, sellers greeted the annual eBay Open mega events with great enthusiasm. It was great to have an outstanding venue, speakers, workshops and expo hall with vendors. And sellers loved the closing event party!
2019 also saw the introduction of eBay UpFront. Intimate local events in a smattering of cities nationwide. eBay UpFront features a presentation by key eBay team leaders. After the executive presentations, there is round-table discussions with various key eBay teams, and lots of yummy treats.
Like eBay Live! before it, eBay Open fell victim to its own success and became unsustainable for the company.
So there will be no eBay Open in 2020. But, eBay will continue its seller outreach by doubling down on one-evening eBay UpFronts.
Twice as many are scheduled for 2020. 10 Upfronts are in cities from coast to coast. Check out the entire schedule at ebay.com/SellerEvents. If there’s an eBay UpFront anyway near you, I urge you to take advantage of this opportunity to get face time with eBay team members.
Though not the same as the large eBay Open and eBay Live events, eBay Upfronts are packed with great content. Attending sellers gain access to top level eBay executives and staff. And nothing beats the energy of several hundred eBay sellers under 1 roof!
We’ll miss the glitz and glamour of eBay Open, which was wonderful while it lasted.
On the upside, sellers don’t have to take several days off from business to travel to a large conference. Nor will sellers incur the expenses of a business trip to Las Vegas. As for how we’ll celebrate the quarter-century milestone of eBay’s 25th anniversary, we will just have to wait and see!
If you’re there, please come on over and say hello. I can’t wait to hear the great eBay staff speakers. The presentations are sure to be loaded with choice nuggets of information. As is always the best part of any eBay event, I look forward to meeting up with old friends and making new ones!
I applaud eBay for continuing live seller events. I encourage sellers to support eBay in its Upfront evenings.
Who knows, if each eBay Upfront sells out, perhaps we’ll see bigger events in the near future?!
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