You pop into Facebook seller groups and it seems everyone but you is scoring sales. So what is a seller to do?
First thing to do is breathe.
There is an ebb and flow to eCommerce and retail sales.
Ever walk into a retail store and no one is shopping but you? Then 10 minutes later there are 20 shoppers surrounding you! You just witnessed the ebb and flow to retail sales.
If it’s not a temporary lull but a downward spiral of days with no sales, then it’s time to take action.
The next step is research is make sure that you are selling products that people want.
Sellers will come to and say ” Kathy I don’t have any sales.” I will look at their listings and check sales for the brands and types of items they are selling. I will discover that a large portion of their listings are items that show no sales on eBay for weeks. If shoppers are not looking to buy what you have, it’s not about doing or not doing social media, it’s about listing products that are in demand.
I will ask the seller why XX product is listed. I get a variety of answers. The answers range from “I’m cleaning out my closet, to ” it was only one dollar at the thrift store.”
It is far wiser to spend $30 on an item that sells for $100, than to spend $1 several times over on inventory that doesn’t sell.
Let’s say your item IS in demand BUT you have a lot of competition. To do well in eBay search you’ll want to gain and maintain Top Rated Seller status on eBay. A good handling time of 1 day or less will help your listings, as will a 30 day or better return policy. Ship your inventory internationally through eBay‘s Global Shipping Program, or ship internationally yourself. Add to this check list, an optimized listing title, 4 or more pictures, filled in item specifics and a clear and concise description. My hit guide, Secret To eBay Search For Sellers will walk you line by through your eBay listing to make sure you’re optimized for every nuance of eBay search.
Now here comes the icing on the cake. If you have more than 1 of the item that you’re selling, use eBay’s paid Promoted Listing program available only to eBay store owners. Not only does it help to get your item sold, it will increase traffic to your listings. Learn more about Promoted Listings in my blog post The Secret To Boosting Sales On eBay.
So, when sales are slow after taking a deep breath, successful sellers take action and they R.E.A.P.
R is review. Review prices. E is evaluate. Is your listing optimized for search? A is alter. Make necessary changes to to your listings and inventory to be optimized and positioned to sell. P is promote. Use Promoted Listings, eBay collections and social media to stand out and get found in eBay and Google search by potential shoppers.
R.E.A.P. and get sales!